Jonathan has a diverse skill set from over 20 years of B2C e-commerce & lead-gen experience and is considered a CRM/Marketing Automation expert, adept at leveraging automation tools & developing CRM strategies to drive customer engagement for brands like Wildling, Madison Reed, Malin+Goetz, and Diptyque. He is a true champion of the customer, with a strong empathy towards understanding their journey and pain points – passionate about developing creative solutions to engage & retain customers by enhancing their experience with the product through relevant communication.
Email marketing automation in acquisition & retention is Jonathan’s forte, having operated most of the top ESP & CRM platforms: Klaviyo, Iterable, Active Campaign, Bronto, Salesforce Marketing Cloud, IBM’s Watson, Hubspot, SailThru, Pardot, Zaius, DotDigital & Mailchimp.
His extensive experience allows him to take a “platform agnostic” approach to choose the right platform based on his client’s requirements, not “relationships” or really good sales pitches. He has successfully guided companies through re-platforming and implementation, as well as helping companies fully leverage and optimize their existing platforms.
