Jonathan has a diverse skill set from over 20 years of B2C e-commerce & lead-gen experience and is considered a leading expert in CRM & Marketing Automation, adept at leveraging automation tools & developing CRM strategies to drive customer engagement for brands like WorldRemit, Infuse (Casabella), Madison Reed, Malin+Goetz, Diptyque, and G-Form. He is a true champion of the customer, with a strong empathy towards understanding their journey and pain points – passionate about developing creative solutions to engage & retain customers by enhancing their experience with the product through relevant communication.
Marketing automation is Jonathan’s forte, having operated more than twenty platforms over his career, as well as assessed twice as many. His extensive experience allows him to take a “platform agnostic” approach to choosing the right platform based on his client’s requirements, not “relationships” or really good sales pitches. He has successfully guided companies through re-platforming and implementation, as well as helping companies fully leverage and optimize their existing platforms.
His laundry list of platforms include Klaviyo, Iterable, Active Campaign, Bronto, SF Marketing Cloud, IBM’s Watson (formerly Silverpop), Hubspot, SailThru, Pardot, Braze, Zaius, DotDigital, Mailchimp, CheetahMail, and YesMail… just to name a few.