Leadership To Execution

Leadership To Execution

A young woman with a backpack is paying for a purchase. She is holding her smartphone over a point-of-sale terminal in the cashier's hand. With leadership and execution, she smiles while completing the transaction in a well-lit, modern-looking store.

Case Study

Navigating Digital Transformation to Propel Fintech and Retail Growth

 

Challenge:

In 2020, as consumer behavior was rapidly shifting, Snap Finance needed to transform its digital experience across all channels to re-engage existing customers and drive sales for their key merchant partners. They also needed a revamp of their marketing and process workflows to ensure compliance, better tracking, and the creation of high-impact creative content.

Approach:

Chameleon Collective leveraged best practices in creative workflow, marketing automation, and digital personalization to create and implement highly personalized emails, SEM, display ad retargeting, and optimized landing pages on a tight timeline, thereby updating and automating Snap’s marketing strategy.

Impact:

Chameleon Collective’s efforts led to record Q4 results for Snap Finance and its partners, surpassing 2020 goals. During Black Friday week alone, the Snap website saw customer applications increase 200% over their best week ever. Building on this success, Snap’s leaders commissioned Chameleon Collective for new cutting-edge B2B marketing, PR overhaul, and the development of full creative deliverables. Chameleon Collective also assisted Snap in recruiting top-tier talent for their internal marketing and sales teams.

 

Related Chameleon
Team Members

Martin Salisbury

Martin Salisbury

Lifecycle, CRM & Automation

Michael Kruse

Michael Kruse

Senior Project Manager

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