Navigating Digital Transformation to Propel Fintech and Retail Growth
In 2020, as consumer behavior was rapidly shifting, Snap Finance needed to transform its digital experience across all channels to re-engage existing customers and drive sales for their key merchant partners. They also needed a revamp of their marketing and process workflows to ensure compliance, better tracking, and the creation of high-impact creative content.
Chameleon Collective leveraged best practices in creative workflow, marketing automation, and digital personalization to create and implement highly personalized emails, SEM, display ad retargeting, and optimized landing pages on a tight timeline, thereby updating and automating Snap’s marketing strategy.
Chameleon Collective’s efforts led to record Q4 results for Snap Finance and its partners, surpassing 2020 goals. During Black Friday week alone, the Snap website saw customer applications increase 200% over their best week ever. Building on this success, Snap’s leaders commissioned Chameleon Collective for new cutting-edge B2B marketing, PR overhaul, and the development of full creative deliverables. Chameleon Collective also assisted Snap in recruiting top-tier talent for their internal marketing and sales teams.