Rick is a veteran consumer products marketer with over 20 years of experience driving growth across Fortune 100 companies and high-growth omnichannel brands.
His passion is scaling new consumer brands by combining classic marketing principles with modern digital strategies. He excels at understanding consumers, defining brands, leading communications, and innovating new products – and blending those fundamentals with execution, driving digital demand and DTC Ecommerce.
He has extensive experience in beauty care. He was the marketing leader for the Johnson & Johnson beauty care brands (Aveeno, Neutrogena, Clean & Clear, Lubriderm, RoC, and Purpose) and more recently he has been Fractional CMO for Boldify (#1 hair care treatment on Amazon), Scotch Porter (#1 men’s beard care brand), and First Honey (fast-growing wound and skin care brand).
He understands this complex and dynamic category and brings a data-driven, consumer-centric approach to building beauty care brands and driving sales.
