Rob Gotlieb is a senior marketing leader with 20+ years of experience driving DTC growth and market expansion for U.S. and global brands entering Europe.
Based in London, he blends strategic foresight with operational execution—building scalable, data-driven marketing systems that deliver measurable growth and ROI.
At Harry Potter / Wizarding World, Rob partnered with Warner Bros. in the U.S. to launch the franchise’s first global DTC operation, achieving 24M registrations in 12 months. At Napster, he introduced the U.S. brand to the UK—establishing the country’s first digital music subscription service and delivering 80% of subscribers. At Rdio/Vdio, he led the U.S. brands’ European expansion, driving 60% of UK and Germany’s subscribers through partnerships with 40+ global companies. At NBCUniversal, he delivered record social engagement for the Syfy Channel’s UK division.
Rob has a proven record of success in performance marketing, consistently maximizing ROI and customer acquisition efficiency across paid, affiliate, and CRM channels.
He combines expertise in forecasting, full-funnel media mix modeling, and P&L management with deep insight into European consumer behavior, uniting brand and performance to drive sustainable DTC growth.
