Rob Gotlieb is a CMO-level marketer of games and interactive entertainment, with 20+ years driving growth across live-service, free-to-play mobile, esports and fan-driven franchise ecosystems.
As Interim CMO at Marmalade Game Studio, Rob redefined the funnel across a portfolio of mobile, PC and console titles — boosting ROI 161%, lifting revenue 4x, and ranking Monopoly 5th in the 2022 App Store Paid Games Chart.
At Bossa Games, Rob held strategic responsibility for revenue across 14 live titles and was promoted twice to CxO within 12 months. An influencer-led strategy delivered 116M YouTube impressions and 3M sales across the portfolio.
Rob was brought into Excel Esports to restructure the social team and elevate fan engagement, lifting the fanbase 114% in two months and driving 180K live views on the company’s most-watched Twitch stream. He also led growth and monetisation of the Harry Potter Fan Club’s 24M-strong global ecosystem — owning the revenue P&L across subscriptions, merchandise and events, building lifecycle CRM programmes (segmentation, retention, winback), and producing 2M app installs via the Harry Potter mobile app within 12 months.
At Vistage, Rob co-authored a CLEAR strategic assessment that defined the path to growth, then was retained as the sole Chameleon Collective operator to activate across the brand’s digital channels — pairing diligence-style diagnosis with hands-on execution. A gamer of 35+ years, he combines operator-grade commercial rigour with genuine fluency in player communities and franchise economics.
