Rob is a seasoned digital marketer with over 20 years of experience in growing and monetizing digital memberships.
He has a proven track record of building audiences and delivering commercial targets through innovative marketing strategies. He’s delivered demand gen and content campaigns for leading B2B organisations including Vistage UK, where he helped target senior executives through content and paid acquisition, and CogX, Europe’s leading AI and transformational tech festival — where Rob led multi-channel campaigns to attract sponsors, partners, and delegates across professional services, enterprise tech, and government.
Throughout his career, Rob has demonstrated exceptional leadership skills at membership and events organizations, managing teams and driving performance across various digital marketing channels.
He has executed successful event marketing strategies that have significantly increased attendance and engagement. For instance, during his tenure at CogX Festival, he grew ticket revenue by 5x within just 10 business days through a data-led pricing and promotional strategy. His ability to create impactful marketing campaigns has resulted in substantial revenue growth and brand recognition.
Rob’s passion for building communities is evident in his strategic approach to audience engagement and retention. He excels in developing comprehensive marketing plans that incorporate influencer, partnerships, email, social media, and performance marketing. With a strong focus on analytics and continuous improvement, Rob is dedicated to delivering exceptional results and driving the success of marketing events.
