Rob Gotlieb is a London-based interim marketing leader with over 20 years of experience driving growth and marketing transformation for B2B and professional services organisations. He specialises in stepping into established marketing departments during periods of leadership transition to stabilise day-to-day execution while modernising strategy, processes and marketing technology. Rob has deep experience coordinating integrated demand generation campaigns across LinkedIn, email and events, while implementing martech and analytics frameworks that strengthen pipeline generation and marketing performance.
Throughout his career, Rob has managed marketing budgets of up to £5 million and led teams of up to 15 professionals, overseeing both internal teams and agency partners. His work typically focuses on improving marketing operations, strengthening CRM and lifecycle marketing, and implementing performance-driven campaign frameworks that increase acquisition, conversion and customer lifetime value. These initiatives have delivered measurable commercial impact across organisations including Octave Health, CEO Warrior and Vistage.
In recent interim engagements, Rob has combined hands-on execution with marketing transformation leadership. At CogX Festival, he delivered a 5x increase in ticket revenue within 10 days through data-led pricing and integrated demand generation campaigns across LinkedIn, email and events, while also supporting the launch and sell-out of the company’s first US event. Rob works closely with leadership teams to strengthen marketing effectiveness, align teams and partners, and implement scalable marketing processes that support sustainable growth.
