Rob has 20+ years’ experience driving subscriber growth for digital platforms, with a strong track record of building and closing partnerships that deliver scalable acquisition.
He combines commercial strategy with hands-on execution, having led partnership-driven growth across affiliate networks, platform bundles, and revenue-share distribution deals.
At Wizarding World, Rob led the go-to-market strategy for the Harry Potter Fan Club app, delivering 24 million registrations and 2 million installs within 12 months—leveraging partnerships and content with global platforms such as Spotify, to drive conversion into subscription and commerce.
At Napster, he led UK growth and partnerships, delivering 80% of subscribers through affiliate, platform, and commercial distribution deals. This included managing the Commission Junction affiliate network and super affiliates, executing bundle partnerships with Sonos, Disxons Stores Group and Dell, and structuring revenue-share deals with partners including Virgin Radio and EMAP. He also developed hardware-led acquisition strategies, including device bundling to drive long-term subscriptions.
Rob has also worked with early-stage subscription businesses to unlock new growth channels. At Banjo Robinson, he delivered the company’s strongest three months of subscription revenue and increased the email database by 20% by unlocking new acquisition channels and partnerships for a creative subscription product blending storytelling, learning, and offline activity—driving repeat engagement and retention.
He is a hands-on “player-coach” who builds partnership pipelines from scratch, leads outreach and negotiation, and works cross-functionally to deliver tailored propositions that convert into measurable subscriber growth.
