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Fractional Director of Programmatic Advertising

In the ever-evolving digital landscape, businesses seek effective growth and retention solutions that can deliver sustainable success. This is where Chameleon Collective’s Fractional Director of Programmatic Advertising comes in.

As a leader in transformative business solutions, we bring a unique blend of expertise and innovative thinking to the table. Our focus isn’t on awards or appearances, but on providing practical, result-oriented solutions that drive meaningful change.

With the Fractional Director of Programmatic Advertising at the helm, businesses can navigate the complexities of digital advertising with confidence. This service is designed for businesses seeking to leverage programmatic advertising but lack the in-house expertise to do so. With a track record of exceptional performance at top agencies, consultancies, and Fortune 500 companies, our Fractional Director of Programmatic Advertising provides the leadership and guidance needed to drive growth and transform your business.

The Fractional Director of Programmatic Advertising is a leader in their craft. They work closely with your team, seamlessly blending into your organization to focus on your transformation objectives. Their role involves developing and executing programmatic advertising strategies, managing budgets, and ensuring the effective use of data to drive campaign performance. By working with other experts within Chameleon Collective, they are able to deliver on the transformational objectives of your organization.

Our Fractional Director of Programmatic Advertising is part of a broader collective of industry-leading talent. Each member brings expertise in different areas, from branding and marketing to customer experience, commerce, and sales. This collaborative approach allows us to deliver comprehensive solutions tailored to the unique needs of each client.

The Fractional Director of Programmatic Advertising service fits seamlessly into Chameleon Collective’s broader Services and Practices. As part of our marketing practice, it complements our other services, including growth marketing, social media, advertising, and email marketing. This synergy allows us to provide a holistic approach to business transformation.

At Chameleon Collective, we celebrate when you no longer need us. This is a testament to the success of our interventions and the empowerment of your team to manage solutions independently. Through our Fractional Director of Programmatic Advertising service, we aim to drive meaningful change, marking our objectives as complete when our partnership has empowered you to continue without us. With Chameleon Collective, you can expect to transform not just your business, but your entire approach to growth and retention.

Experts from
the Collective

Chris Baccus

VP Digital Growth Marketer

Farzana Nasser

VP Digital/Growth Marketing

Thorsten Rhode

Global Marketing Director

Megan LaCivita

Media Strategy, Brand Partners

Ed Gold

Full Funnel Media Expert

Ben Barlow

Senior Growth Marketing

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.

Case
Studies

Connecting on a deeper level with your audience.

FAQs

What is a Fractional Director of Programmatic Advertising?

A Fractional Director of Programmatic Advertising is a specialized professional who works on a part-time or fractional basis to lead programmatic advertising strategies. They focus on optimizing targeted ad placements for effective campaign execution.

What are the key responsibilities of a Fractional Director of Programmatic Advertising?

Responsibilities include developing programmatic advertising strategies, managing ad placements, analyzing campaign performance, optimizing targeting, and collaborating with marketing teams for successful outcomes.

How does a Fractional Director of Programmatic Advertising enhance ad campaigns?

A Fractional Director of Programmatic Advertising enhances ad campaigns by leveraging data-driven insights to optimize ad placements and targeting. They ensure that programmatic ads reach the right audience and drive desired results.

Why should companies consider hiring a Fractional Director of Programmatic Advertising?

Companies benefit from hiring a Fractional Director of Programmatic Advertising as it allows them to access expertise in targeted ad placement without a full-time commitment. This role focuses on enhancing ad campaign performance.

How do Chameleon Collective’s Fractional Directors of Programmatic Advertising provide value?

Chameleon Collective’s Fractional Directors of Programmatic Advertising provide value by leveraging their expertise to develop programmatic advertising strategies that drive results. Our specialists collaborate with businesses to enhance ad campaign performance and targeting.

What is the mission of Chameleon Collective in offering Fractional Director of Programmatic Advertising services?

Chameleon Collective’s mission in offering Fractional Director of Programmatic Advertising services is to help businesses optimize ad campaign performance through expert planning. We provide access to specialists who enhance targeted ad placements and drive results.

How can businesses benefit from partnering with Chameleon Collective for Fractional Director of Programmatic Advertising services?

Businesses can benefit from partnering with Chameleon Collective for Fractional Director of Programmatic Advertising services by gaining insights and strategies to improve ad campaign performance. Our specialists focus on delivering solutions that lead to successful ad placements and targeting.

What is the typical duration of a Fractional Director of Programmatic Advertising engagement?

The duration of a Fractional Director of Programmatic Advertising engagement varies based on the business’s ad campaign goals and timeline. Engagements can range from several months to a year, aligning with specific campaign objectives.

How can businesses initiate engagement with Chameleon Collective for a Fractional Director of Programmatic Advertising?

Engaging with Chameleon Collective is easy. Businesses can reach out to us through our contact page, and our team will collaborate closely to understand your programmatic advertising needs. We’ll then connect you with skilled specialists for the fractional role.

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Let’s talk about how we can transform your business together.

Fractional Director of Programmatic Advertising