Thorsten Rhode has extensive experience with ‘digital-first’ projects, with objectives as diverse as building awareness, generating leads, adding subscribers or driving repeat business. Both on the client and agency side he successfully developed creative campaigns, defined KPIs and analyzed results for constant improvement. Apart from paid digital & social advertising campaigns, he has spearheaded several ‘off-the-beaten-path’ projects:
He led the successful agency pitch, winning TaylorMade Adidas’ business initiative centered on an interactive golf-learning site – combining GPS- & RFID-technology designed to analyze and improve your golf game. Deliverables included product development, complex website architecture, an e-commerce as well as a social media strategy.
As the agency partner for UberMedia (a tech incubator credited with ‘inventing’ PPC-ads), he helped launch Chime.in, the first interest-based social media network – from private beta to the public launch and 50,000 daily users within 3 months.
In the competitive Greek Yogurt market – to support trade marketing and convince national retailers to set aside shelf space – he partnered with ibotta (a relatively unknown start-up at the time) as a means to (i) ensure shelf space and (ii) generate trial for a new entry in the premium segment (result: >50% redemption rate and 25% repeat purchases, both category bests).
