Thorsten Rhode brings comprehensive product development experience to the table. Going back to his start in global advertising agency networks as Account & Strategy Lead, he combines his knowledge of qualitative and quantitative research tools with trend, market and competitive analysis to create the best possible product or service.
On the agency- and client-side, as a consultant, in Europe and the US, Thorsten has repeatedly brought products and services to market in diverse B2B- and B2C-environments.
Diverse and successful projects include:
/ Focus groups with prototype toys (Hot Wheels | MATTEL),
/ Concept-testing ideas with teenagers (Clearasil | Procter & Gamble),
/ Revamping the product portfolio for a German-based tea company (Ronnefeldt),
/ Building the portfolio for a premium Greek Yogurt-line (Ehrmann SE in the US),
/ Developing aIM (= accurateIMage), the branded service for end-to-end calibrated color-calibrated feature film workflows for digital capture (LaserPacific | Eastman KOKDAK).
Connecting Innovation to the Bottom Line:
But Thorsten doesn’t just help you “build something new”—he ensures there is a clear path from the drawing board to the customer. A great product is only half the battle. Real growth happens when the product design, the marketing message, and the sales channels are perfectly aligned.
By looking at the entire “Go-To-Market” chain, he avoids break downs during the handoff between departments. Whether it’s simplifying a product line to boost profits or launching a brand across the Atlantic, the goal is always the same: making sure the execution is as strong as the original idea.
