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All case studies

Brittany MacBeth

Case studies delivered through Chameleon Collective.

Interim CMO

Consumer Goods (CPG)

Interim CMO

Doubled revenue, grew eCommerce 70%, and expanded distribution, leading to successful acquisition by Procter & Gamble in under 6 months.

Digital Strategy & Execution

Advertising & Communications

Digital Strategy & Execution

An 18-month engagement scales Shopkick's performance marketing across affiliate, CPI, and CPL campaigns.

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Mielle Organics growth strategy & acquisition

Consumer Goods (CPG)

Mielle Organics growth strategy & acquisition

Interim CMO leadership drove revenue growth, media presence, and subscriber engagement, positioning the brand for acquisition by an industry giant.

John Hardy Business Transformation

Consumer Goods (CPG)

John Hardy Business Transformation

Interim leadership and a growth team triple John Hardy's ecommerce business over several years.

Interim Head Of Marketing

Retail & eCommerce

Interim Head Of Marketing

Delivered 121% year-over-year growth across all paid media sources through strategic leadership and partnerships.

Mielle Organics GA4 migration + affiliate pivot

Consumer Goods (CPG)

Mielle Organics GA4 migration + affiliate pivot

On the cusp of an acquisition, Mielle Organics confronted a trifecta of digital challenges.

Bergdorf Goodman holiday affiliate rescue

Retail & eCommerce

Bergdorf Goodman holiday affiliate rescue

Interim leadership delivered +14% revenue growth and saved seven figures by fixing tracking errors during critical Q4 period.

Performance Marketing

Human & Personal Services

Performance Marketing

Chameleon reworks Blink Fitness's performance marketing during Covid, lifting digital membership joins 14% while cutting cost per

Construction & Infrastructure

Brand Revival

Rejuvenated brand positioning and growth marketing drove heightened awareness and market share expansion in the tiny homes sector.

Marketing Data Optimization

Human & Personal Services

Marketing Data Optimization

Chameleon consolidates Blink Fitness's scattered marketing data into one on-demand dashboard, cutting reporting hours and analytics costs.

ICEMULE analytics rebuild + affiliate growth

Consumer Goods (CPG)

ICEMULE analytics rebuild + affiliate growth

A rebuilt analytics stack and affiliate strategy grow ICEMULE's program revenue 69% over two years.

Technology & Software

Brand Awareness

Multi-channel strategy drove 80% traffic increase, 181% boost in direct users, and $85K in media value.

Data Driven Marketing & Media Performance

Consumer Goods (CPG)

Data Driven Marketing & Media Performance

Chameleon builds G-Form's direct-to-consumer strategy and real-time reporting, setting it up to double eCommerce growth.

Streamline Marketing Data

Human & Personal Services

Streamline Marketing Data

Chameleon embeds an analyst at Blink Fitness to unify scattered marketing data into a single real-time dashboard.

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