All case studies

Caleb Ludwick

Case studies delivered through Chameleon Collective.

Brand Marketing Campaign

Entertainment & Sports

Brand Marketing Campaign

Brand strategy, messaging, and growth campaigns drove strong retailer adoption as a year-round discovery tool alongside trade shows.

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New Brand Strategy

Technology & Software

New Brand Strategy

Chameleon Collective rebuilds Agiloft's brand strategy and identity to match its offerings and growth ambitions.

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Wind River Tiny Homes

Construction & Infrastructure

Wind River Tiny Homes

Full rebrand, B2B launch, and growth marketing drove 1300% production increase and 160%+ YoY sales growth in two years.

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Messaging Update for Launch

Consumer Goods (CPG)

Messaging Update for Launch

Rewrote taglines, headlines, and web copy in weeks to meet Target vendor guidelines and successfully launch Bradshaw's eco-friendly product.

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Digital Potential Post-Bankruptcy

Retail & eCommerce

Digital Potential Post-Bankruptcy

Doubled organic search traffic and revenue in 45 days while overhauling CRM, paid media, and backend systems.

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Robust Growth Marketing.

Construction & Infrastructure

Robust Growth Marketing.

After six years of consistent growth, Wind River Tiny Homes garnered the attention and investment of significant stakeholders.

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Francesca's Business Transformation

Retail & eCommerce

Francesca's Business Transformation

Emerging from bankruptcy, Francesca's, a renowned fast fashion brand, stood at a crossroads.

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Breeze Business Transformation

Transportation & Logistics

Breeze Business Transformation

Chameleon embeds an interim guest-experience team at Breeze Airways, building its design system and lifting NPS and conversion.

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Branding Identity

Manufacturing & Industrial

Branding Identity

Industry stalwart Bob Shaw aspired to grow his innovative brand of companies, Engineered Floors.

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Design Decoded: Tailoring a Brand's True Stature

Retail & eCommerce

Design Decoded: Tailoring a Brand's True Stature

Chameleon reinvents DXL's brand around the big-and-tall shopper, landing the tagline Wear What You Want.

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Brand Revival

Construction & Infrastructure

Brand Revival

Rejuvenated brand positioning and growth marketing drove heightened awareness and market share expansion in the tiny homes sector.

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Snap Finance digital transformation & ABM

Financial Services

Snap Finance digital transformation & ABM

An interim CMO and ABM strategy reform Snap Finance's digital presence and B2B pipeline.

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Creating a Unified Brand

Healthcare & Life Sciences

Creating a Unified Brand

LifeStance Health, a significant player in the mental health sector, approached us with a complex task.

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eCommerce Growth Strategy

Consumer Goods (CPG)

eCommerce Growth Strategy

Email, loyalty, and Amazon strategy lift Malin+Goetz's ecommerce performance during the pandemic.

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Creating Brand Identity

Real Estate & Property

Creating Brand Identity

A research-led brand platform unifies SmartStop's identity across its online channels and 180+ locations.

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Malin+Goetz email program rebuild

Consumer Goods (CPG)

Malin+Goetz email program rebuild

Chameleon rebuilds 40+ Malin + Goetz emails for mobile, brand consistency, and higher order value.

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Marketing & Strategy Mentorship

Manufacturing & Industrial

Marketing & Strategy Mentorship

Mentorship and a gap assessment turn Komatsu Mining's marketing into a self-sufficient in-house team.

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Manage Risk, Maximize Profit

Technology & Software

Manage Risk, Maximize Profit

Repositioned Elliptic to resonate with financial executives, establishing it as the trusted platform for safe crypto transactions.

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Food Packaging Redesign

Food & Beverage

Food Packaging Redesign

A packaging and identity redesign gives Regal Springs' branded tilapia shelf presence to match its 90% share.

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