CPG Brand Refresh

Our brand designer commenced with a comprehensive review of the natural sweetener category, studying competitors' brand identities, packaging, and market cues. Recognizing the need for differentiation in a fiercely competitive market, a cleaner, fresher, and more modern brand design direction was introduced to enhance quality perceptions and position Stevita as a premium brand. A key element of this redesign was the introduction of a graphic hummingbird, a potent symbol promoting positive emotions and a nod to the brand's South American roots. The refreshed design system simplified the packaging, improving consistency across the product family, and highlighted key attributes such as organic, non-GMO, and fair-trade claims.

The transformation sparked positive feedback from retail buyers and resonated with consumers, leading to a sales increase in every category where the new branding was introduced. The revitalized branding not only bolstered Stevita's market position but also reaffirmed its commitment to offering clean, better-for-you sweeteners to today's discerning consumers.