Rebuilding a GTM Motion into a Full Demand Funnel Engine
Built a repeatable demand-generation engine that turned ad hoc selling into a scalable funnel and enabled a successful PE exit.
The Client
- Company
- epaCUBE
- Website
- epacube.com
- Industry
- Computer Software
- Headquarters
- united states
About epaCUBE
epaCUBE provides pricing optimization and rebate management software purpose-built for wholesale distributors, helping them set data-driven prices, manage vendor rebates, and increase margins. The company operates as a niche B2B SaaS vertical player within the distribution industry (HVAC, electrical, industrial, plumbing) and appears to be part of the…
The Challenge
epaCUBE had a strong SaaS pricing optimization product, but its go-to-market motion was bare-
bones and genuinely broken. The company had one "Sales and Marketing" hire on staff who, in practice, only handled sales, largely by attending events and emailing personal contacts. He left shortly after Jason arrived, leaving no go-to-market function in place.
Our Approach
With nothing existing to build on, Jason rebuilt epaCUBE's go-to-market motion from the ground up.
He clarified positioning, built an elevator pitch and supporting messaging, and designed and stood up a full- funnel architecture carrying prospects from first awareness through to a booked demo.
Solution: He built lead magnets to generate top-of-funnel demand that had not existed before, and wrote sales scripts to standardize how the team converted and retained customers once engaged, replacing the ad hoc relationship-selling epaCUBE had relied on with a repeatable, scalable engine.
The Impact
epaCUBE went from a handful of personal contacts to a full demand funnel that consistently attracted
and converted the right buyers. That new engine helped the company reach its CEO's goal: a successful sale to a private equity acquirer.
Featured Expert
The Chameleon who led this engagement.
