With over 20 years in sales and business operations, I’ve built my career across diverse B2B organizations in Europe and USA. My experience spans high-impact sales sponsorships within both the tech and pharma sectors.
At Inriver, I have been a key member of the Chameleon Collective team managing PIMpoint, the leading PIM industry event, for six years. In 2024, I led sales sponsorships for PIMpoint Malmö and Chicago’s editions, successfully securing over 30 global sponsors and drawing more than 1,000 attendees, including top industry leaders and speakers. This role significantly enhanced inriver’s brand’s visibility and initiated valuable new partnerships.
I also had a key role at CPHI Worldwide 2022, the largest pharma event with 1,8k+ exhibiting companies and 40k+ attendees. There, I led the sales of innovative digital sponsorship initiatives (webinars, trend reports, targeted ads, and annual memberships to CPHI-Online ), that changed the way sponsors connect and do business together, both online and in person, resulting in 20%+ increase in sponsorship revenue and record meeting signups. Some of these sponsors were Thermo Fisher, Pfizer, Moderna, BioNTech and others.
My expertise lies in designing and selling innovative sponsorship packages that provide mutual value to all stakeholders, enhancing the event experience while maximizing engagement and business opportunities.
