My career has been defined by transformation – leading iconic brands, high-growth startups and subscription businesses through reinvention, expansion, and breakout traction.
I’ve led brand and digital evolutions inside some of the most beloved and complex companies – driving HBO’s shift into a data-powered DTC subscription business, transforming Compass into a tech-enabled platform pre-IPO, launching SoulCycle’s first CRM-powered lifecycle engine to turn riders into loyalists, and built DTC subscription engines that accelerated growth.
I blend creativity with data & systems thinking to turn insights into outcomes, and teams into high-performers. I’ve launched categories, owned full-funnel marketing, fueled culture-driving brands, and built personalization at scale – always tying effort to CAC, LTV, and lasting customer love.
Applying my breadth of experience, I’m currently a fractional marketing leader / consultant / advisor for purpose built subscription startups in pursuit of product market fit. My best work happens at those messy, pivotal moments: launching something new, rethinking what’s not working, or scaling what’s starting to catch fire. I’m drawn to ambitious, customer-obsessed brands where marketing drives business outcomes – and investing in people & culture is a growth strategy.
