Ivonne has a way with words and a passion for storytelling. Her specialty is taking complex ideas and breaking them down into easily digestible and actionable copy that anyone can relate to. During her career, Ivonne has written copy for several global and local brands such as Remy Cointreau, Blink Fitness, Atlantis Resort, Coca-Cola, Virgin Voyages, and Bugaboo, to name a few, and served as Creative Director for brands and agencies alike.
As a Creative Director with an acting and playwriting background, she finds that drilling down into the human condition to find the words, stories, and emotional hooks that resonate with people is the best way to communicate with prospective “buyers.” Her fandom of pop culture, psychology, and strategy helps her bring a new and exciting perspective to her work and allows her to create nuanced connections with consumers.
Prior to embarking on the world of Marketing and Advertising, Ivonne was co-founder of a Theater Company in Miami. She was also an acting member and resident playwright, penning and producing 9 plays, two of which won her awards for Best New Play. When she’s not delivering best-in-class marketing materials and campaigns you can find her telling jokes and stories on various stages in NYC.
