Charting a Course for eCommerce Success: T-H Marine’s Strategic Transformation
T-H Marine, a leading manufacturer of boat parts and accessories, had solid penetration in the bass fishing category and a vast wholesale distribution network. Despite experiencing organic growth in its budding eCommerce business, the company aimed to quadruple its scale within two years. To achieve this ambitious goal, T-H Marine recognized the need for a strategic vision.
Chameleon Collective deployed its C.L.E.A.R. Assessment framework to help T-H Marine prioritize its growth initiatives. Over six weeks, our team led the research into T-H Marine’s business, examining strategy, team structure, execution, technology, customer experience, and performance. This comprehensive assessment facilitated the creation of a strategic roadmap. Following the assessment, T-H Marine engaged Chameleon Collective further, deploying an interim team consisting of a VP of Marketing & eCommerce, a Data Science Lead, and a Growth Marketing Lead. This team was brought on to promptly begin executing the strategic recommendations generated from the assessment.
Under the guidance of Chameleon Collective, T-H Marine’s digital transformation and online growth are already showing signs of progress. The company has reimagined its org charts, reallocated budgets towards growth initiatives, and secured buy-in from stakeholders at all levels. The strategic roadmap developed from the C.L.E.A.R. assessment, coupled with the interim team’s ongoing execution, have set T-H Marine on a course towards its ambitious eCommerce growth target.