Strategy & Execution

Strategy & Execution

Three people are on a sailboat in calm waters during the day. An adult holding a fishing rod has executed the perfect strategy and caught a fish, which is suspended in mid-air. Two children are watching the fish from the edge of the boat. Land with trees is visible in the background.

Case Study

Charting a Course for eCommerce Success: T-H Marine’s Strategic Transformation

 

Challenge:

T-H Marine, a leading manufacturer of boat parts and accessories, had solid penetration in the bass fishing category and a vast wholesale distribution network. Despite experiencing organic growth in its budding eCommerce business, the company aimed to quadruple its scale within two years. To achieve this ambitious goal, T-H Marine recognized the need for a strategic vision.

Approach:

Chameleon Collective deployed its C.L.E.A.R. Assessment framework to help T-H Marine prioritize its growth initiatives. Over six weeks, our team led the research into T-H Marine’s business, examining strategy, team structure, execution, technology, customer experience, and performance. This comprehensive assessment facilitated the creation of a strategic roadmap. Following the assessment, T-H Marine engaged Chameleon Collective further, deploying an interim team consisting of a VP of Marketing & eCommerce, a Data Science Lead, and a Growth Marketing Lead. This team was brought on to promptly begin executing the strategic recommendations generated from the assessment.

Impact:

Under the guidance of Chameleon Collective, T-H Marine’s digital transformation and online growth are already showing signs of progress. The company has reimagined its org charts, reallocated budgets towards growth initiatives, and secured buy-in from stakeholders at all levels. The strategic roadmap developed from the C.L.E.A.R. assessment, coupled with the interim team’s ongoing execution, have set T-H Marine on a course towards its ambitious eCommerce growth target.

 

 

Related Chameleon
Team Members

Greg Adams

Greg Adams

Partner | VP Growth & Digital

Freddie Laker

Freddie Laker

Chief Digital Officer

Nick Surface

Nick Surface

Growth Marketing

Matthew Obendorf

Matthew Obendorf

Ecommerce Manager

Vu Pham

Vu Pham

Data Scientist

Cesar Santos

Cesar Santos

Interim Creative Director

Carolina Usbeck

Carolina Usbeck

SEO Friendly Web Developer

Steve Rucker

Steve Rucker

Shopify Developer

Kaddie Osborn

Kaddie Osborn

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