Greg is a senior level full-stack marketer and eCommerce operator with 20 years of experience. He has architected strategies and led teams for B2C organizations ranging from early stage startups to multi-billion dollar brands across multiple industry verticals from footwear to fashion-apparel to action sports.
He has worked in-house for brands such as Burton, Vans, Oakley, and BCBG, driving digital marketing innovation, improving organizational & go-to-market processes, and achieving significant growth. He has also launched an early stage startup as its first full-time, contracted operator, standing up a digitally native D to C business and a developed brand for its founders in six months.
As a fractional executive, Greg’s hands-on approach drives rapid transformation, sustainable growth, and clarity of short- and long-term business objectives for his clients. Furthermore, Greg brings two decades of executional excellence to his fractional roles, ensuring best-in-class output and outcomes for his clients through expertly crafted programming.
Greg is highly adaptable, thoughtful, and articulate, with a diverse track record of growth. As a people leader, he has successfully managed teams as large as 35 people, including creatives, in-house photo studios, digital marketing, Ecommerce, brand, PR, and social media professionals.
