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Fractional Director of E-commerce Strategy

Navigating the digital landscape has never been more complex, and businesses today need to adapt and evolve to stay ahead. Enter the role of a Fractional Director of E-commerce Strategy.

This service, offered by Chameleon Collective, is designed to help businesses advance their e-commerce operations and transform their digital presence. Our Fractional Directors bring a wealth of expertise and knowledge, guiding businesses through the intricate e-commerce ecosystem and helping them invent successful strategies that deliver sustainable growth.

Why does your business need a Fractional Director of E-commerce Strategy? The answer lies in the relentless pace of change in the digital world. With technology evolving rapidly, consumer behavior shifting constantly, and competition intensifying, businesses need to stay agile and innovative. A Fractional Director of E-commerce Strategy provides the critical leadership and strategic direction required to navigate these challenges. They work closely with your team, embedding themselves within your organization to drive change from within and create a robust e-commerce strategy that aligns with your broader business goals.

The role of a Fractional Director of E-commerce Strategy goes beyond just strategy formulation. These experts are responsible for overseeing the entire e-commerce operation, from managing online sales and marketing activities to optimizing user experience and driving digital innovation. They collaborate with a diverse team of experts within Chameleon Collective, including branding specialists, marketing strategists, customer experience consultants, and sales professionals. By harnessing the collective expertise of these high-performing independent thinkers, we deliver comprehensive solutions that address all aspects of your e-commerce needs.

But the Fractional Director of E-commerce Strategy isn’t an isolated service. It forms part of Chameleon Collective’s broader commitment to transforming business. We believe in a holistic approach, providing a suite of services across our Lead, Deliver, and Recruit divisions that cover all aspects of a business’s growth journey. The Fractional Director of E-commerce Strategy fits seamlessly into our Commerce Practice, working alongside other experts to deliver end-to-end solutions that drive business transformation.

At Chameleon Collective, we’re not just about delivering solutions; we’re about building capabilities. Our goal is to work with you to create a robust, self-sustaining e-commerce operation that can continue to grow long after our engagement ends. We measure our success by your success. So, if you’re ready to reframe your e-commerce strategy and achieve sustained success, let’s start the conversation today.

Experts from
the Collective

Rachael Henriques

Rachael Henriques

Project & Operations Manager

Matthew Obendorf

Matthew Obendorf

Ecommerce Manager

Jeff SanGeorge

Jeff SanGeorge

Sr. SEO Consultant

Greg Adams

Greg Adams

Partner | VP Growth & Digital

Gary Penn

Gary Penn

eCommerce / DTC Leader

Chris Baccus

Chris Baccus


Brian Finegan

Brian Finegan

Interim CRO

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.


Connecting on a deeper level with your audience.

eCommerce & SEO Leadership

Transforming Email Strategy

Vp Of Ecommerce

B2C Commerce


What is a Fractional Director of E-commerce Strategy?

A Fractional Director of E-commerce Strategy is a highly skilled and experienced professional who provides strategic guidance and expertise in the field of e-commerce. They work on a part-time or project basis, offering their services to businesses that need specialized knowledge and assistance in developing and implementing effective e-commerce strategies.

What are the responsibilities of a Fractional Director of E-commerce Strategy?

A Fractional Director of E-commerce Strategy is responsible for analyzing the current e-commerce landscape, identifying growth opportunities, and developing actionable strategies to improve sales, customer acquisition, and retention. They collaborate with cross-functional teams, including marketing, sales, and IT, to align e-commerce efforts and ensure a seamless customer experience. They also monitor industry trends, conduct market research, and optimize e-commerce platforms for maximum performance.

Why should a business hire a Fractional Director of E-commerce Strategy?

Hiring a Fractional Director of E-commerce Strategy can provide several benefits to a business. They bring extensive expertise and knowledge in e-commerce, allowing businesses to tap into their specialized skill set without the need for a full-time hire. They can provide fresh perspectives, innovative ideas, and practical solutions to drive growth and improve e-commerce performance. Additionally, they offer flexibility and cost-effectiveness compared to hiring a full-time director.

How can a Fractional Director of E-commerce Strategy help a business achieve growth?

A Fractional Director of E-commerce Strategy can help a business achieve growth by developing and executing strategies that drive traffic, increase conversions, and improve customer engagement. They analyze data and metrics to identify areas of improvement and implement optimization techniques. They also stay updated with the latest e-commerce trends and technologies, ensuring businesses are equipped with the right tools and strategies to stay competitive and drive growth.

What industries can benefit from hiring a Fractional Director of E-commerce Strategy?

Businesses across various industries can benefit from hiring a Fractional Director of E-commerce Strategy. Whether it’s a retail company, a B2B organization, or an e-commerce startup, having a dedicated expert in e-commerce strategy can help businesses navigate the complexities of online selling, optimize their digital presence, and drive revenue growth.

How does a Fractional Director of E-commerce Strategy collaborate with other teams within a business?

A Fractional Director of E-commerce Strategy collaborates closely with other teams within a business, such as marketing, sales, and IT. They work together to align e-commerce strategies with overall business objectives, ensuring a consistent brand experience across channels. They provide guidance and support to marketing teams in developing effective online campaigns, work with sales teams to optimize the e-commerce platform for conversions, and collaborate with IT teams to ensure a seamless and secure online shopping experience.

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