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Fractional VP of eCommerce

In today’s ever-evolving digital landscape, businesses are in a constant race to adapt, evolve, and reinvent. Just like a chameleon adjusting to its surroundings, modern businesses need to morph to the demands of the digital marketplace. Enter the Fractional VP of eCommerce – a revolutionary concept that combines strategic oversight with on-ground agility.

Businesses are turning to the Fractional VP of eCommerce model to lead them through these transformative times, to reinvent their online presence, and to reimagine how they interact with their customers. It’s not merely about having an online storefront but about elevating and advancing the entire digital experience. When businesses seek growth in this digital age, the expertise of a Fractional VP of eCommerce from Chameleon Collective isn’t just preferred – it’s essential. At the core of our belief is the audacious promise: we celebrate when you no longer need us. We aim to embed deeply, building capabilities that last long after we exit, making our interventions impactful and lasting.

Our Fractional VP of eCommerce service embodies the ethos of Chameleon Collective. Just as the chameleon is revered for its adaptability, our service is lauded for its ability to invent, reframe, and upgrade businesses in the eCommerce realm. We’re not just another agency offering solutions; we’re your partners in transformation, offering a unique blend of leadership, insight, and expertise, making sure your business is prepared for the challenges of the digital world and beyond.

Roles, Responsibilities, and Collaborative Excellence

A Fractional VP of eCommerce is an architect of online success. They’re responsible for strategizing, planning, and implementing eCommerce initiatives, ensuring that businesses aren’t just visible online but are leaders in their space. However, at Chameleon Collective, the role transcends beyond typical responsibilities. Embedded into your team, our Fractional VP of eCommerce operates with a blend of leadership and tactical prowess. They’ll drive top-down change while collaborating with a diverse set of experts ranging from branding leaders, growth marketers, to customer experience designers.

Our Fractional VP of eCommerce doesn’t work in isolation. Their brilliance is amplified by our vast pool of experts across multiple practices. With direct access to this wide-ranging expertise, they ensure that your eCommerce strategy is cohesive, integrated, and holistic. Whether it’s leveraging insights from the branding team or coordinating with the customer experience unit, our Fractional VP seamlessly integrates all facets to engineer growth and champion change.

A Singular Piece in a Cohesive Puzzle

Chameleon Collective’s dedication to transformation extends far beyond just one service. Our Fractional VP of eCommerce is an integral component of our broader vision to lead, deliver, and recruit for businesses aiming for sustainable success. Embedded within our Commerce Practice, this service aligns perfectly with our mission to transform various facets of businesses, whether it’s branding, marketing, customer experiences, or sales.

With a bold vision, we stand at the intersection of commerce and creativity, striving for excellence in everything we undertake. Our services, from strategy to execution, are designed to elevate businesses, making them resilient, adaptable, and future-ready. The Fractional VP of eCommerce is not just about enhancing your digital storefront but about reshaping your entire online narrative. Partner with Chameleon Collective, where transformation isn’t just a promise; it’s an ethos we live by, every day.

Experts from the

Tena Crock

Tena Crock

Interim Leadership & Strategy

Shivika Sinha

Shivika Sinha

E-Commerce & Digital Leader

Jon Michel Greenwood

Jon Michel Greenwood

Interim CTO

Jonathan Stephen

Jonathan Stephen

Partner | Fractional CMO/CXO

Ilan Tito

Ilan Tito

Head of Ecommerce

Greg Adams

Greg Adams

Partner | VP Growth & Digital

Gary Penn

Gary Penn

Interim eCommerce Leader

Bill Mirabito

Bill Mirabito

Interim VP eCommerce

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.


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What is a Fractional VP of eCommerce at Chameleon Collective?

At Chameleon Collective, a Fractional VP of eCommerce is an industry-leading talent who embeds within your organization to lead and drive transformative eCommerce strategies. They act as interim executives, leveraging their profound expertise in the digital commerce sector, to guide your company through pivotal periods, ensuring optimal results and lasting impact.

How does a Fractional VP of eCommerce integrate into my business?

Our Fractional VP of eCommerce epitomizes our ethos: Chameleons transform from within. This expert seamlessly blends into your organization, focusing on your eCommerce objectives and working in collaboration with your team. Their unique ability to immerse themselves ensures effective leadership and energized change from within your company.

What unique value does a Fractional VP of eCommerce bring to my organization?

They bring not just extensive knowledge in eCommerce but also the transformative power of the Chameleon approach. Their leadership instills sustainable solutions, empowering your team to advance and adapt in the digital commerce landscape. The goal? Enable you to continue thriving long after our collaboration concludes.

Is a Fractional VP of eCommerce involved in the operational side of my eCommerce business?

Absolutely. Their role is holistic, covering both strategy and execution. They’ll delve into the operational aspects, ensuring that the eCommerce strategies align with practical application, from site development to marketing endeavors, all while maintaining an elevated standard of excellence.

How does the role of a Fractional VP of eCommerce differ from traditional consulting?

While traditional consultants often provide high-level recommendations and depart, our Fractional VP of eCommerce embeds with your team. They don’t just suggest; they lead, act, and implement. The objective is not just to advise but to build and enable, marking our partnership’s success when you can independently manage your eCommerce transformation.

Does the Fractional VP of eCommerce work with other Chameleon divisions?

Yes, the role is flexible. They can work independently or collaboratively with other Chameleon divisions such as Lead, Deliver, or Recruit, depending on your specific needs. This flexibility ensures a comprehensive approach to your business transformation objectives.

Can a Fractional VP of eCommerce assist with my brand’s digital presence outside of my main eCommerce platform?

Indeed. While their primary focus is eCommerce, they are well-versed in the broader digital landscape. They can collaborate with experts from our Branding, Marketing, or Customer Experience practices to ensure a cohesive and effective digital brand presence, from website development to email marketing.

How will a Fractional VP of eCommerce help in the face of current economic uncertainties?

Our Fractional VP of eCommerce is attuned to the modern market’s challenges. They bring strategies that address economic uncertainties, ensuring that your digital commerce remains resilient, adaptable, and ahead of the curve, solidifying your brand’s position in the digital space.

Will the Fractional VP of eCommerce help in recruiting the right talent for my team?

Yes, in line with our ‘Recruit’ division’s ethos, they can assist in identifying and recruiting transformational talent. This ensures that even after their role concludes, your organization has the right internal talent to sustain the changes and continue the growth trajectory.

What distinguishes the Chameleon Collective approach to eCommerce transformation?

Our approach is transformative, bold, and rooted in expertise. We don’t just offer solutions; we embed, adapt, and elevate, ensuring sustained success. With a Fractional VP of eCommerce from Chameleon Collective, you’re not just getting an expert; you’re gaining a partner dedicated to achieving transformative results in your digital commerce journey.

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