Our Approach to

Interim VP of eCommerce

In the fast-paced world of digital commerce, the difference between staying relevant and falling behind often hinges on the right leadership. Enter the Interim VP of eCommerce from Chameleon Collective, a service specially tailored for businesses poised on the brink of a transformative breakthrough.

By embedding an elite industry leader directly within your organization, we not only address immediate challenges but also lay the groundwork for sustained success. Our motto remains the same: “Chameleons celebrate when you no longer need us.” In the world of eCommerce, amidst economic uncertainties and rapidly evolving digital landscapes, this philosophy has never been more relevant. It’s about reshaping, reimagining, and re-engineering your digital commerce, empowering you to operate with newfound independence and agility.

In today’s environment, businesses need to constantly adapt and upgrade to stay ahead. Having an Interim VP of eCommerce is not just about managing a web storefront. It’s about envisioning and executing a strategy that redefines how you interact with your customers, advance your digital presence, and design experiences that foster loyalty and growth. By selecting Chameleon Collective, you are choosing a partner that understands the gravity of this transformation and has the expertise to deliver it.

An Embedded Leader: Driving Change from Within

The role of an Interim VP of eCommerce goes beyond traditional management. This individual becomes a catalyst, driving change from within your organization, setting up strategic roadmaps, and ensuring flawless execution. From understanding the nuances of retail strategy, site development, Amazon consulting, to effective marketing tactics, this leader embodies a vast spectrum of skills that are vital in today’s eCommerce world.

Moreover, the Interim VP of eCommerce doesn’t work in isolation. By choosing Chameleon Collective, your business benefits from our holistic approach. Our leader seamlessly collaborates with other chameleons—consultants, recruiters, and specialists across various disciplines. Whether it’s branding, marketing, customer experience, or sales, these experts combine their strengths, ensuring that your transformation objectives are met comprehensively. This synergy is where true change emerges. It’s about building, adapting, and growing with a singular focus on achieving unparalleled success.

Interim VP of eCommerce: A Pillar of Chameleon Collective’s Expertise

At Chameleon Collective, our strength lies in our divisions: Lead, Deliver, and Recruit. While the Interim VP of eCommerce is a prime representation of our ‘Lead’ ethos, it is intrinsically connected with our ‘Deliver’ and ‘Recruit’ facets. As a client, you get a dedicated leader, backed by a team ready to deliver tangible results, and a promise to help you build your in-house team for sustained transformation.

Our service range extends across five key Practice areas: Branding, Marketing, Customer Experience, Commerce, and Sales. Each practice area is bolstered by professionals who exemplify excellence in their domain. In the realm of Commerce, for instance, the Interim VP of eCommerce stands as a testament to our commitment to redefine and elevate business operations. With Chameleon Collective, you’re not just investing in a service; you’re embarking on a transformative journey. A journey where we promise to be by your side, blending in, leading, and eventually stepping back, celebrating your new-found independence and success. It’s not just business transformation; it’s a reframe of what success looks like.

Experts from the

Jon Michel Greenwood

Jon Michel Greenwood

Interim CIO/CTO

Tena Crock

Tena Crock

Marketing & eCommerce Leader

Jonathan Stephen

Jonathan Stephen

Interim Chief Product Officer

Ilan Tito

Ilan Tito

Head of Ecommerce

Greg Adams

Greg Adams

VP Growth & Digital

Gary Penn

Gary Penn

Interim eCommerce Leader

Brian Adamovich

Brian Adamovich

Interim Operations Executive

Bill Mirabito

Bill Mirabito

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.


Connecting on a deeper level with your audience.

Direct-to-Consumer (DTC) Team Recruiting

Interim Leadership & Digital Channel Execution


What is the role of an Interim VP of eCommerce at Chameleon Collective?

The Interim VP of eCommerce at Chameleon Collective plays a pivotal role in driving transformative change within a client’s eCommerce strategy and execution. Embedded within the client’s team, this leader spearheads initiatives to advance, reframe, and adapt the digital commerce landscape, ensuring sustained success and enabling the client to operate independently in the future.

Why would a business need an Interim VP of eCommerce from Chameleon Collective?

Businesses often face critical junctures where they require specialized expertise to navigate the complexities of digital commerce. An Interim VP of eCommerce from Chameleon Collective provides that expertise, bridging gaps in leadership, introducing bold and innovative strategies, and driving change from within to achieve lasting results. This external perspective often brings fresh insights and breakthrough solutions to longstanding challenges.

How does the Interim VP of eCommerce integrate with existing teams?

True to the Chameleon ethos, our Interim VP of eCommerce seamlessly blends into your organization. With a unique ability to adapt and connect, they collaborate closely with existing teams, building relationships and fostering a culture of change, growth, and innovation from within the organization.

How does the Interim VP of eCommerce role differ from traditional consulting?

Unlike traditional consultants who may provide high-level recommendations and leave execution to the client, our Interim VP of eCommerce embeds deeply within the organization. They not only strategize but also play an active role in implementation, ensuring the transformation objectives are met with precision and expertise.

What kind of strategies might an Interim VP of eCommerce develop?

With a mandate to invent, build, and design transformative solutions, the Interim VP of eCommerce might focus on enhancing digital user experiences, developing robust eCommerce marketing campaigns, refining retail strategies, or optimizing eCommerce site performance. Their strategies are bespoke, tailored to each client’s unique challenges and opportunities.

How long does an Interim VP of eCommerce typically engage with a company?

The engagement duration varies based on the client’s needs and the complexity of the challenges faced. The goal is always to drive meaningful change and then equip the client’s team to sustain that transformation, whether that takes a few months or extends longer.

After the engagement, how does Chameleon Collective ensure sustained success?

Chameleon Collective prides itself on creating success that sticks. While our Interim VP of eCommerce drives initial change, we also focus on building the client’s team capabilities. We might assist in recruiting permanent roles, ensuring the right talent is in place to maintain and build upon the transformative changes initiated.

Are there other services that complement the Interim VP of eCommerce role?

Yes, the Interim VP of eCommerce role is part of Chameleon Collective’s broader ‘Deliver’ division. Depending on the client’s needs, this role can be complemented by services from our other Practice Areas, such as Branding, Marketing, Customer Experience, and Sales, ensuring a holistic approach to transformation.

What distinguishes Chameleon Collective’s Interim VP of eCommerce from competitors?

Our Interim VP of eCommerce stands out due to their unparalleled expertise, bold approach, and unique ability to embed and drive change from within the organization. Furthermore, they’re backed by Chameleon Collective’s broader team of industry-leading talent, ensuring a holistic and elevated approach to every challenge.

How can businesses benefit from Chameleon Collective’s transformative approach in the realm of eCommerce?

By partnering with Chameleon Collective, businesses gain direct access to experienced consultants who operate without unnecessary bureaucracy. Our transformative approach ensures that businesses not only adapt to the changing digital landscape but lead the way, marking objectives as complete when they’re empowered to continue their journey of growth and innovation independently.

Set up a meeting

Let’s talk about how we can transform your business together.

Our Practices