About
Mia delivers Product Strategy services in partnership with Elizabeth Stephen, ensuring product decisions are informed by customer insight, market demand, and commercial realities. Mia brings more than 25 years of global leadership and advisory experience and has guided product strategy across software providers and service organizations. She has worked closely with executive teams to shape product vision, prioritize investment and balance current-state optimization with future-state growth. She partners with executive teams to define product strategy that balances current-state realities with future-state ambition, bringing a market- and customer-led perspective to product decisions, ensuring investments are tied to real demand and long-term growth. How Product Strategy is Supported - Assess product portfolios to identify gaps, overlaps & opportunities for rationalization. - Connect customer & market insight to product roadmaps. - Help organizations shift from incremental optimization to innovation t. - Advise on build, buy, or partner decisions. Typical Outcomes - Clearer product vision and roadmap - Better alignment between product, technology and market demand - Reduced waste and duplication across solutions - Successful product releases from ideation to market introduction - Implementation of agile, incubator approach for quick proof of concept & faster time to market
How Mia helps
The roles Mia steps into. Select one to see how they work in it.
Email Marketing Strategist
With more than 20 years experience in email marketing, Mia Papanicolaou provides strategy, advice and consulting to clients to help them improve their engagement rates and meet their KPIs. She has been named as an email marketing influencer multiple times and is a regular speaker and blogger on digital communication, digital maturity and improving the customer experience through email touch-points. Mia works with clients on lifecycle messaging, journey mapping and email marketing strategy, placing emphasis on the customer experience to get the desired results. She is a thought leader and as an expert in her field, shares her expertise through her consulting. Throughout her career, Mia has been an advocate for improving customer experiences through relevant, valuable and accessible communications. With a strong problem solving mind-set, she is a creative tactician, constantly looking for ways to improve customer communications. Prior to joining the Chameleon Collective, Mia was with industry analyst firm Aspire CCS where she led the US operations and enterprise consultancy. Before that, she worked at Striata for 15 years in South Africa, the UK and then settled in the U.S as the COO of the company, after which she headed up consulting at Doxim.
Selected work in this role
Communications Strategist at Makro South Africa
Consulted on improving engagement on emails through advice and overseeing testing of the design, copy & overall layout with the goal of increasing sales both online and in-store.
Customer Journey Advisor at Old Mutual SA
Worked with the marketing team to create broker and client communications to increase customer sales through relevant comms, while keeping brokers informed of all sales efforts.
Email Marketing Consultant at FNB
Helped launch the bank's rewards program over email and provided strategy for the ongoing communications with the view of increasing engagement of the program and credit card usage
Focus areas
Selected clients
Experience
Partner, Customer Communications Strategist and Consultant at Chameleon Collective
General Manager, North and South America at Aspire CCS
Vice President - General Manager at Doxim
COO at Striata, a Doxim Company
General Manager at Striata
Head of Operations at Striata
Expertise
Work With
Mia
Interested in bringing Mia onto your transformation? Let’s start the conversation.
