All case studies

Tavis Salazar

Case studies delivered through Chameleon Collective.

Interim CMO

Consumer Goods (CPG)

Interim CMO

Doubled revenue, grew eCommerce 70%, and expanded distribution, leading to successful acquisition by Procter & Gamble in under 6 months.

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Mielle Organics growth strategy & acquisition

Consumer Goods (CPG)

Mielle Organics growth strategy & acquisition

Interim CMO leadership drove revenue growth, media presence, and subscriber engagement, positioning the brand for acquisition by an industry giant.

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Interim Digital Revitalization

Healthcare & Life Sciences

Interim Digital Revitalization

Chameleon Collective embeds an interim marketing manager at Anova Fertility, growing its social following across platforms.

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Digital Revamp: Kevin Murphy's Brand Elevation

Consumer Goods (CPG)

Digital Revamp: Kevin Murphy's Brand Elevation

New consumer website, salon finder, e-commerce, and mobile sales app drove 103% growth over three years.

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Organic social scale for HanesBrands portfolio

Consumer Goods (CPG)

Organic social scale for HanesBrands portfolio

Unified 12 brands across TikTok, Shop, and affiliates with 1,000+ assets, doubling engagement and building a commerce-driven social engine.

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Omnichannel social scale for HanesBrands portfolio

Consumer Goods (CPG)

Omnichannel social scale for HanesBrands portfolio

Unified 12 brands across TikTok, Shop, and affiliates; produced 1,000+ assets and doubled engagement rates with integrated planning.

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Pursuing Perfection

Food & Beverage

Pursuing Perfection

Chameleon builds Gate 11 Distillery's brand and craft-to-cocktail experience, helping it stand out in Chattanooga's craft spirits scene.

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Wind River Tiny Homes

Construction & Infrastructure

Wind River Tiny Homes

Full rebrand, B2B launch, and growth marketing drove 1300% production increase and 160%+ YoY sales growth in two years.

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Designer Drugs Labs rebrand and platform build

Healthcare & Life Sciences

Designer Drugs Labs rebrand and platform build

Designer Drugs had outgrown its identity as a pharmacy-led business.

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Creative Director for a Hospitality Group's Spirits Launch

Hospitality

Creative Director for a Hospitality Group's Spirits Launch

Turned three custom spirits into a branded storytelling engine for A. Marshall Hospitality's dining destinations.

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Comprehensive Website Overhaul

Construction & Infrastructure

Comprehensive Website Overhaul

Wind River Tiny Homes had carved a niche in the burgeoning tiny home market.

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Robust Growth Marketing.

Construction & Infrastructure

Robust Growth Marketing.

After six years of consistent growth, Wind River Tiny Homes garnered the attention and investment of significant stakeholders.

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Transforming a Collection of Whiskeys into an Ongoing Series

Wine & Spirits

Transforming a Collection of Whiskeys into an Ongoing Series

Gate 11 Chronicles turns every whiskey release into a chapter, giving one distillery's stories a platform built to outlast any single

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Built for the Work: Crafting an Industrial Spirits Brand wit

Wine & Spirits

Built for the Work: Crafting an Industrial Spirits Brand wit

A spirit built for grit and precision, engineered to earn credibility without a heritage story to lean on.

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From Dialect to Distillation: Reframing Rum Through Culture

Wine & Spirits

From Dialect to Distillation: Reframing Rum Through Culture

A culturally literate rum brand engineered to outgrow nostalgia and scale confidently across a house of expressions.

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From Old Hall  to New Spirit: Building an Intentional Agave

Wine & Spirits

From Old Hall to New Spirit: Building an Intentional Agave

An agave brand engineered from place and process, proving intention beats imitation in a crowded category.

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Three Hearts Rum: The Brand Behind the Bottle

Wine & Spirits

Three Hearts Rum: The Brand Behind the Bottle

A fractional CMO built Three Hearts Rum's brand, website, and email strategy from scratch, growing subscribers with zero paid media.

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Asset and Brand Articulation

Retail & eCommerce

Asset and Brand Articulation

Chameleon gives Walt Grace Vintage a unified brand voice across search, social, and email.

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Branding Identity Transformation

Consumer Goods (CPG)

Branding Identity Transformation

A refreshed brand identity blends Mary Louise Cosmetics' heritage rituals with modern, youthful appeal.

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Building A Bridge To The Future With Next To Nothing

Consumer Goods (CPG)

Building A Bridge To The Future With Next To Nothing

In its divestment from Unilever, Suave-the 87 year, nationally beloved personal care brand-was left in a lurch.

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Brand Revival

Construction & Infrastructure

Brand Revival

Rejuvenated brand positioning and growth marketing drove heightened awareness and market share expansion in the tiny homes sector.

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Brand Awareness

Technology & Software

Brand Awareness

Multi-channel strategy drove 80% traffic increase, 181% boost in direct users, and $85K in media value.

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Creating New Digital Platform

Retail & eCommerce

Creating New Digital Platform

Chameleon designs and builds Hirshleifers a digital platform that brings its in-store curation and discovery online.

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In-house agency build for BCBST

Healthcare & Life Sciences

In-house agency build for BCBST

Tavis Salazar builds BlueCross BlueShield of Tennessee's in-house agency, delivering 4,000+ projects and saving over $10M in a year.

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Absinthe, Reimagined: Restoring Ritual and Relevance with In

Wine & Spirits

Absinthe, Reimagined: Restoring Ritual and Relevance with In

A once-misunderstood spirit reengineered into a ritual worth believing in, now a cornerstone of Gate Eleven's evolving house of brands.

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Building the Negave Estates Investor Narrative

Wine & Spirits

Building the Negave Estates Investor Narrative

A sharp, unified investor narrative that made a first-of-its-kind desert spirit pitch-ready for capital and credible against the world's best.

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Creating a Unified Brand

Healthcare & Life Sciences

Creating a Unified Brand

LifeStance Health, a significant player in the mental health sector, approached us with a complex task.

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eCommerce Growth Strategy

Consumer Goods (CPG)

eCommerce Growth Strategy

Email, loyalty, and Amazon strategy lift Malin+Goetz's ecommerce performance during the pandemic.

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SteadyIQ Income Passport messaging & website

Technology & Software

SteadyIQ Income Passport messaging & website

A sharpened message and new website convey SteadyIQ's Income Passport to gig workers and partners.

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Sculpting Anova's Distinct Digital Identity

Healthcare & Life Sciences

Sculpting Anova's Distinct Digital Identity

Anova, a Canadian fertility clinic, gets a brand and website overhaul that lifts conversion and patient intake.

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Mapping Dojo's Data-Driven Destiny: A Design Expedition

Design & Creative Services

Mapping Dojo's Data-Driven Destiny: A Design Expedition

Chameleon builds Dojo a distinct visual brand and sales assets that explain its real estate and workforce data insights.

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Translating Tech Talk into Tangible Triumphs

Technology & Software

Translating Tech Talk into Tangible Triumphs

Chameleon positions Dojo's workplace-management AI with a brand guide, homepage, and case study that make its value clear.

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Manage Risk, Maximize Profit

Technology & Software

Manage Risk, Maximize Profit

Repositioned Elliptic to resonate with financial executives, establishing it as the trusted platform for safe crypto transactions.

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Brand Identity and UX

Financial Services

Brand Identity and UX

User research shapes Staq's rebrand and UX for organic growth in financial services.

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