Thorsten is a seasoned marketer with extensive experience in leading international expansion projects, particularly in Europe and the United States. By keenly analyzing global markets he develops tailored strategies to help businesses unlock potential and build a strong presence in highly competitive regions. His expertise spans market research, product development, positioning, and integrated media campaigns, making him a sought-after advisor for organizations looking to scale internationally.
His portfolio includes steering the launch of a European CPG in a competitive U.S. market, reaching $27M revenue after two years. He also led the launch of an innovative, category-expanding medical aid product in key European markets, leveraging multi-channel marketing strategies to generate awareness and leads, steadily increasing conversion rates and filling sales team calendars. From navigating regulatory challenges to crafting resonant marketing messages for diverse audiences, Thorsten has proven his ability to translate global ambitions into measurable outcomes.
Thorsten empowers companies to succeed internationally by offering actionable insights for market entry, designing relevant campaigns, and optimizing investments for maximum ROI. He draws on his career experience managing multi-million dollar media budgets, skillfully balancing investments across traditional, digital, brand, and lead-gen initiatives. Whether entering new markets or scaling existing operations, he is committed to driving sustainable growth for every business he partners with.
