Akash Pathak

I help companies transform marketing strategies and teams to drive growth. 20+ years at leading companies as a Marketing and Transformation executive leader.

Akash

Additional Details

A data-driven, collaborative, and innovative leader of Marketing and Transformation, Akash helps companies with high-growth objectives achieve financially sustainable growth. Over 20+ years, Akash has created over $2Bn in value through sales growth at McDonald’s, Nordstrom, AbbVie, and more.

As Director of Digital and Brand Marketing at McDonald’s, he defined and then created the first digital marketing team for McDonald’s US. This team launched the McDonald’s app and McDelivery, which ultimately drove $1Bn in incremental revenue. He then went on to lead the relaunch of McCafe, increasing share and awareness for the first time in 7 years.

As VP/Head of Marketing at Trunk Club, improvements in performance marketing strategy, capabilities, and analytics led to a 24% two-year CAGR, the fastest growth in the company’s history.

Akash is now focused on bringing these experiences to mid-size and Fortune 500 firms looking to discover, understand, and implement how marketing can drive EBITDA-positive sales growth today and tomorrow.

Akash frequently speaks at/on digital and marketing conferences and podcasts. He has a B.A. from the University of Illinois and an M.S. from Northwestern University.

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