A Fractional Social Media Consultant Who Steers, Not Just Posts

Senior Fractional social media consultants for B2B and DTC brands. Strategy across TikTok, Instagram, LinkedIn, YouTube, and emerging surfaces. Creator-ops oversight, paid-organic interlock, and the senior voice your in-house team or agency needs in the room.

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Senior Fractional social media consultants for B2B and DTC brands

Why teams hire a Chameleon Fractional Social Media Consultant

Senior strategist, not in-house executor

Most fractional social media hires devolve into tactical execution, making the posts, managing the calendar, replying to comments. That's a misuse of senior-level rates. Our Fractional consultants own strategy, channel oversight, creator-ops standards, and the prioritization calls the in-house team or agency can't make themselves.

Cross-platform, not single-channel deep

Modern social spans TikTok, Instagram, LinkedIn, YouTube long-form + Shorts, Reddit, podcasts, and emerging surfaces. Our consultants are platform-fluent across the stack, and honest about which platforms actually warrant your team's time given the brand and the buyer.

Paid + organic interlock

Standalone organic social programs leak value. Standalone paid social programs miss the creative cycles that drive performance. Our Fractional consultants design the paid-organic interlock, using organic learnings to inform paid creative, using paid signal to inform organic experiments, building the program as one system.

Why hire a Fractional Social Media Consultant from Chameleon Collective

Fractional Social Media Consultant fits three shapes well: you have an in-house social team (or agency) doing tactical work but no senior voice steering it; you're a B2B brand where the CEO or CMO is the strongest social presence and needs a strategist who can build the operating program around that; or you're going through a transition (new product, rebrand, post-PE direction) that requires senior social-channel leadership before justifying a full-time hire.

Strategy ahead of channel selection

Most social media engagements pick channels before defining strategy, "we should be on TikTok," "we need to do more LinkedIn." That gets it backwards. We start with the ICP, the brand wedge, and the buying motion, then design the channel mix against where the actual audience attention is. Sometimes the right answer is one platform deep; sometimes it's five platforms each with a defined role.

Creator and influencer integration

Most social programs treat creator partnerships as a separate budget line. Modern social strategy integrates creator and brand-led content within one editorial system, brand-led posts inform creator briefs; creator content gets repurposed into paid; learnings flow back. Our Fractional consultants oversee this interlock alongside any agency or in-house team running the tactical work.

Executive and founder social

For most B2B brands, the founder's or CEO's personal LinkedIn or X presence drives more credible reach than the brand channel. We design and ghost-write founder-channel programs as part of the engagement when it fits the brand. Honesty is the constraint: most founder programs fail because the content doesn't sound like the founder.

Measurement that matters

Engagement rate and follower count are diagnostics, not outcomes. We report on brand-search lift, organic-sourced website traffic, social-influenced conversion paths, and pipeline contribution, the metrics the CFO will actually defend.

What our Fractional Social Media engagements cover

Most engagements bundle four to six streams.

Channel strategy and prioritization: ICP-driven channel selection, channel-role definition (awareness, consideration, community), content-cadence design.
Editorial direction and content frameworks: content pillars, voice standards, hook frameworks, format-by-platform optimization.
Agency or in-house team oversight: SOW design, KPI definition, monthly cadence, work-product audits, performance reviews.
Creator and influencer integration: creator-portfolio selection, brief design, asset rights and licensing, paid-amplification of creator content.
Paid-organic interlock: using organic learnings to inform paid creative, using paid signal to inform organic experiments.
Executive and founder social: founder-channel strategy, ghostwriting cadence, executive thought-leadership programs.
Measurement and reporting: pipeline-tied attribution, brand-lift studies, exec-level reporting.
Crisis communications: when something blows up, the Fractional Consultant is in the room helping shape the response and the post-crisis communication.

How We Compare

Feature	Chameleon Fractional Social Media Consultant	Social media agency	In-house Social Media Manager
Senior strategic oversight	Yes, senior in the room	Variable; AM often non-senior	Hire-dependent
Cross-platform breadth	TikTok, IG, LinkedIn, YouTube, emerging	Variable	Hire-dependent
Creator integration	Designed in	Sometimes scoped separately	Hire-dependent
Founder/exec social support	Standard part of engagement	Variable	Hire-dependent

Frequently asked questions

Common questions from teams evaluating a Fractional Social Media Consultant.

No, that's tactical execution and a misuse of senior-level rates. The Fractional consultant owns strategy, channel oversight, and the senior judgement calls. Tactical execution is done by your in-house team, your agency, or freelancers we source.

Not necessarily. Many engagements work alongside an existing agency, we own strategy while they execute. If the agency isn't fitting, we help you replace them. The decision is based on operating reality, not preference.

Yes, short-form video is part of every modern social engagement. We design the content strategy across TikTok, Instagram Reels, YouTube Shorts, and emerging short-form surfaces. The tactical production is done by your team or your agency.

Most Chameleon Fractional Social engagements run $10K-$20K per month, scoped against intensity. The lower end is 1 day/week with focused scope; the upper end is 2 days/week with broader oversight across organic, creator, and paid integration.

Yes if it fits the brand. Founder-channel programs require the consultant to know the founder's voice deeply enough to ghostwrite credibly, that's the hard part. We pilot with 2-3 posts and iterate; if the voice doesn't lock in, we redesign the approach.

Directly. Chameleon Collective is a senior-only collective. No account-management layer between you and the strategist.

Related Services

Need a permanent social media leader?

Some teams want a Fractional consultant for 6-18 months. Others need a Head of Social, Director of Brand Marketing, or VP Brand in seat full-time. Our Recruit practice places social and brand leaders.

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