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Fractional VP of E-commerce

In the dynamic world of e-commerce, businesses are constantly seeking ways to adapt, grow, and transform. They are searching for innovative strategies to enhance their online presence, drive sales, and outperform their competition.

This is where the Fractional VP of E-commerce service provided by Chameleon Collective comes into play. We understand the challenges businesses face in managing their e-commerce platforms and we are here to provide the solutions they need. Our Fractional VP of E-commerce is not just an adviser; they are a strategic partner, committed to driving your business towards sustained success.

At Chameleon Collective, our mission is to challenge and transform the way businesses win and retain customers. We understand the complexities of the e-commerce landscape and are well-equipped to guide your business through its transformation journey. Our Fractional VP of E-commerce will work closely with your team, embedding seamlessly within your organization, to identify challenges, devise strategies, and implement solutions that align with your business objectives. We don’t just solve problems; we enable your team to manage the solution independently, ensuring long-term success.

The role of our Fractional VP of E-commerce extends beyond strategic planning. They are industry-leading talent, with a track record of outstanding performance at top agencies, consultancies, and Fortune 500 companies. They will take the lead in managing your e-commerce platform, optimizing your online presence, and driving sales growth. Working collaboratively with other experts within Chameleon Collective, they will deliver on transformational objectives, ensuring your online business thrives in the ever-evolving digital landscape.

Your Fractional VP of E-commerce will also collaborate with our subject matter experts across our five main Practices: Branding, Marketing, Customer Experience, Commerce, and Sales. This ensures a comprehensive approach to your e-commerce transformation, addressing all aspects of your online business. Whether it’s refining your brand strategy, enhancing your customer experience, or optimizing your sales processes, our team has the expertise to drive meaningful change.

At Chameleon Collective, our Fractional VP of E-commerce service is part of our broader mission to transform businesses. It falls under our Commerce Practice, which provides a range of services to help businesses succeed in the digital marketplace. But our commitment to transformation extends beyond our services. It’s reflected in our unique brand strategy, our core creative idea of ‘Transform Business,’ and our bold, attitude-filled brand voice. We don’t just provide services; we create partnerships, embedding within your organization to drive change from within, and celebrating your achievements and newfound independence. With Chameleon Collective, your e-commerce success is not just expected; it’s guaranteed.

Experts from
the Collective

Tena Crock

Tena Crock

Interim Leadership & Strategy

Jon Michel Greenwood

Jon Michel Greenwood

Interim CTO

Jonathan Stephen

Jonathan Stephen

Partner | Fractional CMO/CXO

Greg Adams

Greg Adams

Partner | VP Growth & Digital

Gary Penn

Gary Penn

Interim eCommerce Leader

Bill Mirabito

Bill Mirabito

Interim VP eCommerce

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.


Connecting on a deeper level with your audience.

Case Study: John Hardy Business Transformation

Case Study: Francesca’s Business Transformation

Case Study: Strategic eCommerce Transformation

Interim E-commerce Leadership


What is a Fractional VP of E-commerce?

A Fractional VP of E-commerce is a highly experienced executive who specializes in driving growth and maximizing revenue for businesses in the e-commerce industry. They are responsible for developing and implementing strategic plans, optimizing online sales channels, and improving customer acquisition and retention.

What are the benefits of hiring a Fractional VP of E-commerce?

Hiring a Fractional VP of E-commerce brings numerous benefits to your business. They bring deep industry expertise and a fresh perspective to identify growth opportunities and develop effective strategies. They can help you optimize your e-commerce operations, increase sales, improve customer experience, and drive long-term success.

How can a Fractional VP of E-commerce help my business grow?

A Fractional VP of E-commerce can help your business grow by leveraging their extensive knowledge and experience in the e-commerce industry. They will analyze your current e-commerce strategy, identify areas for improvement, and implement data-driven solutions to drive growth. They can also provide guidance on emerging trends, technology adoption, and best practices to stay ahead of the competition.

What skills and expertise does a Fractional VP of E-commerce possess?

A Fractional VP of E-commerce possesses a wide range of skills and expertise. They are proficient in e-commerce platforms and technologies, digital marketing, conversion rate optimization, customer segmentation, data analysis, and project management. They also have a strong understanding of customer behavior, market trends, and industry benchmarks.

Can a Fractional VP of E-commerce work remotely?

Yes, a Fractional VP of E-commerce can work remotely. They are accustomed to working in virtual environments, collaborating with teams remotely, and utilizing digital tools and platforms to drive results. This flexibility allows businesses to access top talent without geographical limitations.

How does a Fractional VP of E-commerce collaborate with existing teams?

A Fractional VP of E-commerce collaborates closely with existing teams to align strategies, share insights, and implement initiatives. They work as an extension of your team, leveraging their expertise to guide and support your internal resources. They foster a collaborative environment, ensuring effective communication and knowledge transfer throughout the engagement.

What is the typical duration of a Fractional VP of E-commerce engagement?

The duration of a Fractional VP of E-commerce engagement can vary depending on the specific needs and goals of the business. It can range from a few months to a year or more. The engagement duration is typically determined through a thorough assessment and discussion of the desired outcomes and scope of work.

How much does it cost to hire a Fractional VP of E-commerce?

The cost of hiring a Fractional VP of E-commerce depends on various factors, including the scope of work, the level of expertise required, and the duration of the engagement. It is typically more cost-effective compared to hiring a full-time executive, as businesses only pay for the specific services and time needed.

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