Ecommerce Marketing Consulting for a Profitable Growth Engine

Ecommerce marketing consulting for leaders whose spend keeps rising while growth has stalled. Chameleon Collective pairs you with senior ecommerce marketers who have scaled DTC and consumer brands, measured against profit.

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Ecommerce marketing consulting for leaders whose spend keeps rising while growth has stalled

Why teams hire a Chameleon ecommerce marketing consultant

Operators, not agencies

You work with people who have owned ecommerce growth and paid budgets at scale, not an account team learning your brand on a retainer.

Full funnel, profitably

Acquisition, paid media, conversion, email and retention, all measured against contribution margin and lifetime value, not vanity ROAS.

Strategy through execution

From marketing audit and channel plan to campaign build, creative, and the reporting that proves it worked. One senior operator stays accountable end to end.

Why hire an ecommerce marketing consultant from Chameleon Collective

Most ecommerce marketing consulting starts with the numbers, because ecommerce marketing problems are rarely creative problems. Spend is going out the door, the agency dashboard looks busy, and yet new customer growth has stalled and the numbers do not tie to profit. Chameleon ecommerce marketing consulting pairs you with a senior operator who has scaled DTC and consumer brands and stays hands on from diagnosis through to a profitable, growing channel.

You get a growth owner, not a campaign manager

Our marketers have carried ecommerce revenue and paid budgets at real scale. They assess your channels, creative, and economics and turn them into a clear plan, rather than running campaigns against a brief and reporting on clicks.

Profit comes first

We optimise for contribution margin and customer lifetime value, not blended ROAS that hides where the money actually goes. Acquisition only matters if those customers stay and buy again.

Full funnel, not just paid

Paid media, SEO, email and lifecycle, conversion rate, and retention all work together. We connect the channels rather than optimising one in isolation while another leaks.

Creative that performs

The biggest lever in paid media is the creative. We bring the testing discipline and the brief that gets ads which actually convert, not just impressions.

Senior only, no layers

Chameleon Collective is a collective of senior independent operators. The person who scopes your engagement is the person who does the work. There is no account management layer between you and the marketer.

What our ecommerce marketing consulting engagements cover

Engagements are scoped to your situation, from a focused marketing audit to a full growth rebuild and interim marketing leadership. Common workstreams include:

Ecommerce marketing audit and channel plan assessing spend, channels, creative, and economics against where the business needs to go.
Paid media and performance marketing Google, Meta, TikTok, Amazon, programmatic, and CTV, deployed against the full funnel.
Customer acquisition and growth new customer economics, channel mix, and the testing roadmap to scale profitably.
Email, lifecycle, and retention marketing turning first purchases into repeat revenue.
Conversion rate optimisation the on site experience that turns traffic into orders.
Creative strategy and testing the briefs and testing discipline that produce ads which convert.
Marketing analytics and attribution contribution margin and lifetime value, not vanity ROAS.
Interim ecommerce marketing leadership running the function while you hire, or standing it up from scratch.

How We Compare

Feature	Chameleon Collective	Performance / ecommerce agency	Full time hire
Who does the work	A senior ecommerce marketer who has owned growth	A delivery team led by a junior account manager	One person you must find, vet, and onboard
Incentive	Grow profit, not spend	Grow the media budget they take a cut of	Aligned, but single point of failure
Measure	Contribution margin and lifetime value	Blended ROAS and impressions	Whatever they happen to track
Time to value	Days to scope, weeks to impact	Months of onboarding and ramp

Frequently asked questions

Common questions from teams evaluating ecommerce marketing consulting.

Engagements are scoped to the work, not sold as fixed packages. A focused marketing and channel audit is a short, defined project. Growth rebuilds and interim marketing leadership are priced fractionally by the days per week you need. You get a senior operator's rate without the overhead of a full time hire or an agency retainer plus media markup.

It depends on where growth has stalled. Typical scopes include a marketing and channel audit, paid media and performance marketing, customer acquisition strategy, email and retention, conversion rate optimisation, and analytics. Many engagements start with an audit and expand into execution once the plan is clear.

Agencies are paid on the media budget they manage, so the answer is usually to spend more. Our consultants are senior operators who have owned ecommerce growth and profit, so they optimise for contribution margin and lifetime value, not blended ROAS. There is no media markup and no incentive to inflate spend.

Because the collective is senior and independent, scoping takes days, not the weeks a large agency needs to staff an account. Most engagements move from first conversation to active work within one to two weeks.

The whole funnel. Paid media is usually where the spend is, but acquisition only pays off if conversion, email, and retention are working too. We connect the channels rather than optimising one while another leaks.

Google, Meta, TikTok, Amazon, programmatic, CTV, and the email and lifecycle platforms behind retention. We are platform agnostic and channel agnostic. The right mix depends on your economics and your customer, and we will tell you when a channel is not worth the spend.

Directly. Chameleon Collective is a senior only collective, with no account management layer between you and the marketer who does the work.

Related Services

Need a permanent ecommerce marketing hire?

If the work points to a permanent growth, performance, or ecommerce marketing leader rather than a fractional engagement, our Recruit practice runs senior marketing searches with the same operator led standard.

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