Julie is a results-driven, passionate marketer and problem-solver specializing in data-led customer marketing strategy, loyalty, SMS and email retention marketing. She has 12+ years experience in the D2C e-commerce space and is considered an email automation expert. She specializes in building and optimizing 1:1 customer journey and user experiences with driving innovation.
She believes it’s important to meet the customer where they are in the purchase lifecycle with relevant messaging through education, brand awareness, onboarding, engagement, and retention strategies.
Julie has worked with most of the top ESP, CRM, CDP and SMS platforms: Acquia/Agilone, Salesforce Marketing Cloud, Cheetah Digital, Bronto, Campaign Monitor, Vertical Response, Movable Ink, Attentive, DotDigital, Klaviyo, Mailchimp and Wunderkind. She has extensive experience in Music and Entertainment, Non-Profit, Beauty & Skincare, Fashion, Retail & Ecommerce industries having worked with brands such as francesca’s, Estée Lauder, philosophy, MALIN+GOETZ, Love Adorned, New York Philharmonic, Lincoln Center, Universal Music Group, and Experian Marketing Services.