Tasha is a marketing executive with 15+ years of retail experience. She believes the customer should be at the center of every decision and has created marketing strategies that connect brand and data to drive growth, revenue, and brand loyalty. She has created strategies and led marketing organizations for B2C brands that range from late-stage startups to multibillion-dollar brands with a strong focus on aligning eCommerce and brick-and-mortar stores.

Her experience includes strategic planning, marketing strategy and execution, brand awareness, digital strategy, business transformation, and team leadership. During her tenure, she’s worked across various categories that include Apparel, Fashion, and Beauty. In addition, she’s overseen marketing, creative and digital teams and created new streamlined processes that set teams up for success.

Tasha is a highly adaptable, passionate people leader and team player that leads with a customer-first mindset. Her success lies in the ability to quickly assess and understand the business needs, build strong relationships, and pivot as needed.