Our Approach to

Fractional CRO (Chief Revenue Officer)

In today’s dynamically changing business environment, the need for innovative, adaptable, and growth-oriented strategies is more crucial than ever. A Fractional Chief Revenue Officer (CRO) from Chameleon Collective is the answer to this need, providing your organization with the expertise and leadership necessary to navigate these uncertain waters.

Our Fractional CROs are not just consultants, they are high-caliber leaders with a proven track record of success at top agencies, consultancies, and Fortune 500 companies. They seamlessly integrate into your organization, driving change from within and aiming for sustained success. With Chameleon Collective, you’re not just hiring a Fractional CRO, you’re partnering with a team that celebrates your independence and transformation.

The role of a Fractional CRO is crucial in reshaping your revenue strategy and driving growth. They bring to the table a unique blend of leadership, strategic vision, and tactical execution. From revamping sales processes to optimizing marketing efforts, our Fractional CROs are adept at identifying opportunities for growth and implementing effective solutions. They work closely with your team, leveraging their expertise in sales, marketing, and customer experience to drive change and growth. Our Fractional CROs don’t just deliver solutions, they empower your team, building capabilities that last long after we exit.

At Chameleon Collective, our Fractional CROs are part of a larger ecosystem of services and practices aimed at transforming businesses. They work hand-in-hand with our other divisions, including Branding, Marketing, Customer Experience, Commerce, and Sales. Whether it’s working with our branding experts to create a compelling brand identity, collaborating with our marketing team to drive customer acquisition, or partnering with our sales consultants to optimize sales strategies, our Fractional CROs are at the helm, driving change and leading transformation.

Our Fractional CRO service embodies our core creative idea of ‘Transform Business.’ It is an integral part of our mission to challenge and transform how businesses win and retain customers. At Chameleon Collective, we believe in the power of transformation. We are not just consultants, but leaders, experts, and recruiters who are passionate about driving meaningful change. So, if you’re ready to transform your business, grow your revenue, and achieve sustained success, a Fractional CRO from Chameleon Collective is the partner you need.

Experts from the

Alicia Lewis

Alicia Lewis

Sales Leader

Sherry Ailsworth

Sherry Ailsworth

Executive Recruiter - Partner

Monte Wilson

Monte Wilson

Interim Chief Revenue Officer

Marc Kiven

Marc Kiven

Interim CRO

Julian Lopez

Julian Lopez

GTM/Revenue Ops | B2B SaaS

Adam Towvim

Adam Towvim

Interim Leader

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.


Connecting on a deeper level with your audience.


What is a Fractional CRO (Chief Revenue Officer)?

A Fractional CRO, or Chief Revenue Officer, is a strategic consultant who helps businesses optimize their revenue generation and growth strategies. They focus on increasing sales, improving customer retention, and identifying new revenue streams.

What are the responsibilities of a Fractional CRO?

A Fractional CRO is responsible for developing and implementing revenue growth strategies, analyzing sales and marketing data, identifying opportunities for improvement, and collaborating with various teams to drive revenue growth. They also provide guidance on pricing, product development, and customer acquisition strategies.

How can a Fractional CRO help my business?

A Fractional CRO can help your business by identifying and addressing revenue gaps, optimizing sales and marketing processes, improving customer acquisition and retention strategies, and implementing data-driven decision-making. They bring expertise and a fresh perspective to help drive sustainable revenue growth.

What industries can benefit from a Fractional CRO?

Any industry can benefit from a Fractional CRO. Whether you are a technology startup, e-commerce business, or traditional brick-and-mortar company, a Fractional CRO can help you identify growth opportunities, optimize revenue generation, and overcome challenges specific to your industry.

How is Chameleon Collective’s Fractional CRO service different from traditional agencies or consultancies?

Unlike traditional agencies or consultancies, Chameleon Collective’s Fractional CRO service focuses on providing practical and effective solutions for growth and retention. Our team of high-achieving independent thinkers, each skilled in specific verticals, brings a fresh perspective and expertise to help businesses achieve meaningful and lasting success.

What sets Chameleon Collective’s Fractional CRO service apart?

Chameleon Collective’s Fractional CRO service stands apart from others by challenging and transforming how businesses win and retain customers. Our expert leaders convert challenges into sustainable solutions, ensuring that businesses achieve their revenue goals. Our success is measured by the success we bring to our clients.

How does Chameleon Collective measure success as a Fractional CRO?

Chameleon Collective measures success as a Fractional CRO by the success we bring to our clients. We focus on tangible results such as increased revenue, improved customer retention, and optimized sales and marketing processes. Our goal is to drive meaningful and lasting success for our clients.

Is a Fractional CRO service suitable for small businesses?

Yes, a Fractional CRO service is suitable for small businesses. In fact, small businesses can benefit greatly from the expertise and guidance of a Fractional CRO to overcome revenue challenges, optimize growth strategies, and compete effectively in their respective industries.

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