Adam Towvim

An interim sales and marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap, and Waystar.

Adam

Additional Details

Adam has served as Interim CMO/CRO and held senior go-to-market leadership positions across Media/Advertising, SMB, and Healthcare companies. He helps companies get the best out of people, operationalize the most effective processes, and make use of the latest technology and measurement solutions.

Adam’s consulting work focuses on organization-wide assessments, fractional leadership, and developing go-to-market strategies.

Prior to consulting, Adam was CEO and co-founder of TrustLayers, an MIT spinout for Tim Berners-Lee’s research, and before then, led Marketing and Business Development at Jumptap (now part of Verizon/AOL) as it grew from zero revenue to over $100M in revenue.

An invited speaker for marketing and media conferences, Adam also served as co-founder/core participant for new privacy efforts (Future of Privacy Forum, DAA, MMA, FTC, State of CA). Before Jumptap, Adam spent time in the mobile industry, including as the founding team for Europe’s first pure-3G Operator (3G Mobile) and App Store.

Adam is an Adjunct Professor of Marketing and Analytics at Brandeis University’s International Business School.

Case
Studies

Connecting on a deeper level with your audience.

SwipeClock Business Transformation

Key Partnership for Growth

Redefining Sales Strategy

Customer Data Architecture Audit

Sales Strategy

Healthcare Software Marketing

Healthcare Marketing

Interim Head of Marketing

Product Repositioning

B2B, B2C Marketing Launch

Revamp Online Customer Acquisition

Digital Leadership

New Market Development

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