Adam Towvim

Interim CRO specializing in Data & Ad Tech

Adam believes data is the new currency for companies. Adam helps teams define and build data-driven strategies.

Adam works with data-driven clients to launch new product/revenue lines in Mobile, Digital Media and 1st and 3rd party People-based-data businesses. Prior to consulting, Adam was CEO and co-founder of TrustLayers, an MIT research spinout for programmatic use of personal information across Big Data. Before TrustLayers, Adam was VP of Business Development at Jumptap (acquired by Millennial Media, NYSE:MM, in 2013 and now part of Verizon/AOL), where he oversaw a $100mm, 70K-site App/Publisher network. He led the formation of Jumptap’s 3rd Party data business and its standardization of cross-channel and programmatic mobile data. An invited speaker for top industry conferences on cross-screen audience, digital media and data privacy, Adam also served as co-founder/core participant for new privacy efforts (DAA, MMA, FTC, State of CA). Before Jumptap, Adam spent time in the mobile industry, including as the founding team for Europe’s first pure-3G Operator (3G Mobile) and App Store.

Education: Columbia University (BA) and Carnegie Mellon’s Tepper School (MBA)

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