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Fractional Director of CRM

As businesses navigate the ever-evolving landscape of customer relationships, the need for effective Customer Relationship Management (CRM) becomes undeniable. This is where Chameleon Collective steps in, providing a Fractional Director of CRM, a transformative solution that enables businesses to grow and adapt to the demands of the modern market.

As business leaders, you understand the importance of retention and growth strategies that deliver sustainable solutions, not just quick fixes. Traditional agencies may offer a one-size-fits-all approach, but Chameleon Collective understands that every business is unique, and requires a tailored approach for optimal growth.

Our goal is to challenge and transform how you win and retain customers. Our Fractional Directors of CRM are industry-leading talents, with proven track records of delivering outstanding results in top agencies, consultancies, and Fortune 500 companies. This role is not just about managing customer relationships, it’s about understanding your business, identifying growth opportunities, and implementing strategies that lead to meaningful and lasting success.

The Fractional Director of CRM works alongside a team of experts, each skilled in specific verticals, to deliver sustainable solutions that address your unique needs. Our team is comprised of high-achieving independent thinkers who collaborate and solve problems independently, without the need for constant oversight – a trait that distinguishes us from our competitors. Our Fractional Director of CRM will integrate seamlessly into your organization, working closely with your team to understand your business, identify growth opportunities, and implement strategies that lead to meaningful and lasting success.

At the heart of our services is the principle of transformation. We don’t just solve problems; we enable your team to manage the solution independently. This is why our Fractional Director of CRM is not just a service provider, but a strategic partner who empowers your team to continue without us. Our success is defined by your success, and we celebrate when you no longer need us – a testament to the efficacy of our interventions.

In the broader scope of Chameleon Collective’s services, the role of our Fractional Director of CRM is the embodiment of our core creative idea – ‘Transform Business.’ This role, along with our other services, forms part of our three main company divisions: Lead, Deliver, and Recruit. Our Fractional Director of CRM leads your team through a transformational time in your organization, delivers on the transformational objectives, and helps recruit the right internal talent to ensure your business can sustain the transformation.

Our services extend beyond CRM, into areas of Branding, Marketing, Customer Experience, Commerce, and Sales. Our Fractional Director of CRM is just one of the transformational solutions we offer. As Chameleon Collective, we are committed to transforming businesses from within, driving change, and achieving lasting success. We are bold, we act with attitude, and we elevate your business to new heights. Let us help you transform your business and achieve sustained success.

Experts from
the Collective

Valerie Paliwal Milovic

Valerie Paliwal Milovic

Interim Sales Leader

Tasha Blackman

Tasha Blackman

Interim Marketing Leader

Jonathan Nail

Jonathan Nail

Partner & Interim Leader, CRM

Daniel Pahl

Daniel Pahl

VP Growth Marketing - Fashion

Chris Baccus

Chris Baccus


Anete Nelsone

Anete Nelsone

Email Marketing Expert

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.


Connecting on a deeper level with your audience.

Case Study: Neiman Marcus – VP Customer Activation

Marketing Strategy and Support

Seemless System Integration

Interim E-commerce Leadership


What is the role of a Fractional Director of CRM?

A Fractional Director of CRM is responsible for developing and implementing strategies to optimize customer relationship management (CRM) systems and processes. They work on a part-time or project basis, providing expertise and guidance to businesses that need assistance in managing their customer data and improving customer interactions.

What are the responsibilities of a Fractional Director of CRM?

A Fractional Director of CRM is responsible for analyzing and evaluating existing CRM systems, identifying areas for improvement, and implementing strategies to enhance customer engagement and retention. They oversee the collection, organization, and analysis of customer data, develop customer segmentation strategies, and create personalized marketing campaigns. They also collaborate with cross-functional teams to align CRM initiatives with business goals and provide training and support to employees.

How can a Fractional Director of CRM help my business?

A Fractional Director of CRM can help your business by optimizing your CRM systems and processes to improve customer satisfaction, increase customer retention, and drive revenue growth. They have the expertise to analyze your existing CRM infrastructure, identify gaps or inefficiencies, and implement strategies to enhance customer engagement and personalization. By leveraging customer data effectively, they can help you create targeted marketing campaigns and improve overall customer experience.

What industries can benefit from hiring a Fractional Director of CRM?

Businesses across various industries can benefit from hiring a Fractional Director of CRM. Industries such as retail, e-commerce, hospitality, financial services, and healthcare, where customer relationship management is crucial for success, can particularly benefit from their expertise. Regardless of the industry, any business that wants to improve customer engagement and retention can benefit from the services of a Fractional Director of CRM.

How do I know if my business needs a Fractional Director of CRM?

If your business struggles with customer engagement, retention, or effectively utilizing customer data, it may be a sign that you need a Fractional Director of CRM. Additionally, if you lack the internal resources or expertise to optimize your CRM systems and processes, hiring a Fractional Director of CRM can provide the necessary knowledge and guidance to drive meaningful improvements in your customer relationship management.

What qualifications should I look for when hiring a Fractional Director of CRM?

When hiring a Fractional Director of CRM, you should look for candidates with a strong background in CRM strategy, data analysis, and customer segmentation. They should have experience working with various CRM platforms and possess excellent communication and leadership skills. It’s also beneficial to seek candidates who have a track record of successfully implementing CRM strategies and driving measurable results.

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