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Go to Market Strategy Consultant: Operator-Designed GTM
Senior GTM strategy consultants for B2B SaaS, services, fintech, manufacturing, and PE-backed operators. Motion design, ICP and segmentation, channel strategy, regional expansion, sales-marketing alignment, and the go to market strategy consultant cadence that turns GTM strategy into shipped revenue.
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Senior GTM strategy consultants for B2B SaaS, services, fintech, manufacturing, and PE-backed operators
Why teams hire a Chameleon GTM strategy consultant
GTM operators, not strategy frameworks
Most GTM strategy work delivers a framework, segmentation matrix, motion taxonomy, channel diagram, and ends there. Our consultants have built and shipped GTM motions at scale: $700M global sales orgs, agency scale-ups from £5M to £40M, international expansion programs across 30+ markets. The strategy comes from operators who've shipped it.
ICP + motion + channel, one design
GTM design fragments fail. Strategy treats ICP, motion, and channel as separate workstreams; in reality they're one design that has to fit together. Our engagements ship a unified GTM model: who you sell to, how you sell, where you find them, and the operating mechanics that make it reproducible.
International expansion as a specialty
Most US-anchored GTM strategy work breaks when it crosses borders. Our consultants include international GTM architects who've built regional infrastructure, legal entity setup, hiring local leadership, demand-gen hubs, partner channels, across EMEA and APAC. International isn't a footnote; it's a discipline.
Why hire a go to market strategy consultant
Companies hire a go to market strategy consultant at predictable inflection points: post-Series-B when the founder-led motion needs to professionalize, post-PE-acquisition when a new sponsor wants a 6-month operating rebuild, post-product-expansion when the existing GTM doesn't fit the new product surface, or post-international-launch when the US motion doesn't translate. Each pattern needs different GTM judgment, and most of all, an operator who's actually shipped the motion they're recommending. Whether you call the role a go to market consultant or a GTM strategist, the bar is the same: someone who has shipped the motion, not just diagrammed it.
ICP defines everything downstream
Most GTM engagements jump straight to motion design or channel strategy without doing the ICP work first. The result is motion that targets the wrong buyer with the wrong message through the wrong channel. Our engagements start with ICP, buyer persona, decision unit, willingness to pay, repeatability, and only then translate down to motion, channel, and comp. ICP discipline upstream prevents wasted execution downstream.
Motion design is where strategy meets reality
Sales-led, product-led, channel-led, partner-led, hybrid, each motion produces a different org shape, comp structure, sales-ops requirement, and team profile. Most GTM consultants are motion-specialists who push their preferred motion regardless of fit. We start with the company's reality (product type, ACV, sales cycle, buyer behavior) and design the motion that fits, not the motion the consultant prefers.
What our GTM strategy engagements cover
- ICP definition and validation, buyer persona, decision unit, willingness to pay, win-rate analysis by segment, account scoring.
- Motion design, sales-led, product-led, channel-led, partner-led, hybrid; mapped to product type and buyer behavior.
- Segmentation strategy, vertical, geo, segment-tier, named-account, ABM design; the operating implications of each.
- Channel strategy, direct, partner, marketplace co-sell, ISV motions, technology alliances; channel-conflict design.
- International expansion, regional infrastructure, legal entity setup, local leadership hiring, demand-gen hubs, language and compliance.
- Sales-marketing alignment, handoff design, SLA definition, attribution model, joint forecast methodology.
- Pricing and packaging strategy, list pricing, discounting governance, contract structures, multi-product bundling.
- GTM operating cadence, weekly forecast, monthly business review, QBR design, segment-level operating reviews.
How We Compare
| Feature | Chameleon Collective | Strategy consulting firm | In-house GTM hire |
|---|---|---|---|
| GTM operators who shipped the motion | Default, every consultant | Often frameworks-only | Yes, with senior hire |
| ICP-first discipline | Always, upstream of motion | Variable | Yes |
| International GTM capability | In scope by default | Often US-only | Hire-dependent |
| Motion + channel + comp, unified design | Yes, one engagement | Often fragmented | Yes, when team is built |
Frequently asked questions
Common questions from teams evaluating a go to market strategy consultant.
Yes, usually the first three weeks of any engagement. ICP definition is upstream of motion, channel, and comp. We rebuild it based on win-rate data, segment analysis, and operator judgment about repeatability. The output is a documented ICP that the team can defend in QBRs.
Yes. International GTM is a discipline, not a footnote. We have consultants who specialize in EMEA expansion (regional infrastructure, local leadership, language and compliance) and have built motion across 30+ international markets. International engagements typically involve regional-infrastructure design alongside motion design.
Weeks 1-3: ICP rebuild and validation. Weeks 4-8: motion design and channel strategy. Weeks 8-14: operating-mechanics build (territories, quotas, comp, ops, cadence). Most engagements ship visible operating improvement inside the first quarter.
Most engagements run $25K-$50K per month, scoped to outcome. A focused ICP + motion-design audit + 90-day operating rebuild starts around $35K. Multi-quarter international-expansion engagements run 4-9 months at the upper end.
Yes, and PLG GTM is a distinct discipline. Product-qualified-lead motion, sales overlay design, expansion-via-product mechanics, usage-based pricing strategy. We have consultants who specialize in PLG and consumption-billed SaaS.
Channel-conflict design is upfront. Direct + partner motions need explicit conflict-resolution mechanics (deal registration, marketplace listing rules, vertical-or-segment splits). We design conflict resolution into the GTM rather than letting it surface as disputes later.
Directly. Chameleon Collective is a senior-only collective. The GTM consultant you interview is the consultant who runs the engagement.
None that matters to the outcome. A go to market consultant and a GTM strategy consultant both own the same job here: defining the ICP, designing the motion and channel, and standing up the operating cadence that ships revenue. The title varies by company; the senior operator running it does not.
Related Services
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Two-week diagnostic across ICP, motion, channel, sales-marketing alignment, and operating cadence. Senior GTM operator on it from day one.
