Retail consultants who have run the floor, the brand, and the P&L

A retail consultant from Chameleon Collective is a senior operator who has led merchandising, eCommerce, and brand inside real retailers. You work with the person who has solved your problem, not a junior account team.

Scope a retail engagement

A retail consultant from Chameleon Collective is a senior operator who has led merchandising, eCommerce, and brand inside real retailers

Why retailers hire a Chameleon retail consultant

Operators who have led inside retailers

Each retail consultant has run merchandising, brand, eCommerce, or retail media at companies of your shape. You get judgment from inside the category, not a generalist deck.

Omnichannel under one engagement

Store, eCommerce, marketplace, and retail media move together. We pull the disciplines you need from one collective instead of three vendors.

Honest about the real lever

Sometimes the gap is assortment or pricing, not traffic. The right operator runs a scoped diagnostic first and tells you where the margin actually is.

What a retail consultant actually does

A retail consultant diagnoses why the commercial engine is underperforming and then operates the fix alongside your team. The work spans assortment, pricing, brand, eCommerce, and retail media, because retail outcomes come from those levers together rather than any one in isolation.

Find the real commercial constraint

We map full-price sell-through, margin by category, channel mix, and customer retention to locate the actual constraint before adding spend. Most retail problems are misread as traffic problems.

Operate across store, eCommerce, and marketplace

A senior operator runs the plan in your weekly cadence: merchandising calendar, promotional strategy, site conversion, and the marketplace and retail-media mix that actually carries margin.

Brand and customer, not just performance

Performance marketing without a brand decays. We pair demand work with the brand and customer-activation work that lifted results for Neiman Marcus, Vera Bradley, and Polaroid.

Hand off to a permanent team

When the function is standing, we engineer the transition and our Recruit practice runs the search. The engagement ends with a working commercial engine, not a dependency.

What our retail consultant engagements cover

Scope is sized to your constraint and pulls from the levers that move retail margin together:

Merchandising and assortment: the mix and the calendar that protect full-price sell-through.
Pricing and promotion: the markdown discipline that defends gross margin.
eCommerce and conversion: site, merchandising, and the path to purchase.
Retail media and marketplace: the Amazon and retail-media mix that carries profit.
Brand and customer activation: the positioning that makes every channel convert harder.
Leadership: fractional, interim, and a Recruit practice for the permanent hire.

How We Compare

Feature	Chameleon Collective	Retail agency	Full-time in-house hire
Who does the work.	A retail consultant who has run the category.	A junior account team.	One hire, once they ramp.
Scope.	Merchandising, brand, eCommerce, retail media.	One channel.	Depends on the one hire.
Time to in-seat.	Two to four weeks.	Weeks to staff a team.	Three to six months.
Honest about fit.	We flag when the lever is assortment, not traffic.	Biases toward media spend.

Frequently asked questions

Common questions from retail and commerce teams evaluating a retail consultant.

Most engagements run $15K to $50K per month, scaled to scope and the days per week of senior time. That is a fraction of a loaded executive hire, and the operator is in seat in weeks.

They diagnose the commercial constraint and operate the fix across merchandising, pricing, eCommerce, brand, and retail media. The value is owning the outcome, not handing over a strategy deck.

Yes. A Chameleon operator works omnichannel: store, eCommerce, marketplace, and retail media as one commercial system rather than separate silos.

Luxury, apparel, DTC, and omnichannel retailers. We have delivered for Neiman Marcus, Vera Bradley, Polaroid, and New York and Company.

Most start in two to four weeks, from scoping conversation to first day in seat. Urgent seasonal moments can move faster.

We say so. If the constraint is assortment, pricing, or supply, the two-week diagnostic surfaces it and you keep that value without committing to a longer retainer.

Directly. Chameleon Collective is a senior-only collective, so there is no account layer between you and the retail consultant doing the work.

Related Services

Need a permanent retail leader?

Some teams need a retail consultant for a season of operating reset. Others are ready for a permanent VP of retail or eCommerce. Our Recruit practice runs the search in parallel, with a senior slate inside 30 to 45 days and a full handoff.

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