Karen Lithgow

Karen is a seasoned marketing leader and strategist that transforms brands and businesses and is known for identifying breakthroughs to growth.

Karen

Additional Details

Karen Lithgow innovates and transforms brands and businesses.

Karen is a veteran brand strategist and spent over 20 years leading brands for various Fortune 500 companies. Her foundation is from companies such as P&G and Disney, and since then has worked with firms ranging from startups-to PE owned mid-market fast growth- to Fortune 100. From the vantage point of having been a CMO and in the clients’ shoes, she brings the perspective of the customer and bottom line to all of her work. She has led budgets from <$1MM to over $200MM and teams from 2 people to 100 people both internationally and domestically.As a consultant, she works side by side with leaders or in fractional leadership roles managing the brand, team, and organization. Among her accomplishments, she consistently drives quantifiable brand health metrics and exceeds sales, revenue and operating profit goals. Karen has managed businesses through several turnarounds, keeping her team focused, growing market share and developing strategic long-term interests. She has led through spin-offs and acquisitions orchestrating brand integration and leading the newly restructured portfolio and teams.

Case
Studies

Connecting on a deeper level with your audience.

Crafting Brand Strategy

Case Study: Herewith – Interim CMO

Streamline Brand & Marketing Strategy

Vera Bradley Business Transformation

Case Study: Vera Bradley – Interim CMO

Agency Modelization

Case Study: Tune – Fractional CMO

Manage Risk, Maximize Profit

Brand Identity & Packaging

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