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Fractional VP of Marketing

The landscape of modern business is ever-changing, and having the right leadership in place is essential for a company to not just survive, but thrive. This is where Chameleon Collective’s Fractional VP of Marketing comes into play.

Our team of accomplished leaders can help your business navigate the complexities of today’s market, driving growth and transformation. Whether you need to revamp your marketing strategy, enhance customer relationships, or improve overall business operations, our Fractional VP of Marketing service is designed to meet your unique needs.

At Chameleon Collective, we understand that not all businesses are equipped with the resources to address their growth or retention challenges in-house. That’s why we offer a Fractional VP of Marketing service – to provide you with expert guidance without the full-time commitment. Our Fractional VPs are industry-leading talent, equipped with a track record of outstanding performance at top agencies, consultancies, and Fortune 500 companies. They are independent thinkers, skilled in specific verticals, and are ready to serve as your antidote to traditional, ineffective solutions.

As a Fractional VP of Marketing, their role is to guide your business through the transformational time, working from within your organization to drive top-down change. They are not just leaders in their craft, but they also have the ability to implement practical and tactical strategies to bring about transformation. This includes everything from brand strategy to email marketing to website development. They work closely with the Chameleons – our team of consultants, leaders, and recruiters – to ensure all areas of your business are aligned and working towards the same objectives.

The Fractional VP of Marketing is also an integral part of our broader services and practices at Chameleon Collective. They work seamlessly with our three main divisions: Lead, Deliver, and Recruit. Their expertise in marketing strategy and implementation is key to the ‘Deliver’ and ‘Lead’ divisions, where they work with our broad bench of experts to implement transformational objectives. Moreover, their leadership qualities are invaluable to the ‘Lead’ division, where they guide the top-down change within your organization.

The Fractional VP of Marketing service is just one example of how Chameleon Collective is challenging and transforming how businesses win and retain customers. Our mission is to provide sustainable solutions that enable your team to manage independently, ultimately celebrating when you no longer need us. We are here to challenge conventions, act with attitude, and elevate your brand. With Chameleon Collective, you can be confident that your business is on the path to sustained success. Let us help you transform your business, grow, adapt, and build for the future.

Experts from
the Collective

Tasha Blackman

Tasha Blackman

Interim Marketing Leader

Alex Hultgren

Alex Hultgren

Fractional CMO/Interim Leader

Julie Mantis

Julie Mantis

Interim VP, Brand Strategy

Christa Patrylak

Christa Patrylak

Leader, Consumer Marketing

Erika Goldwater

Erika Goldwater

VP of Marketing

Carla Funari

Carla Funari

Interim Marketing Leader

Rich Stone

Rich Stone

B2B Marketing Consultant

Ray Smale

Ray Smale

Interim CMO: Health & Wellness

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.

Case
Studies

Connecting on a deeper level with your audience.

Case Study: Polaroid – Interim VP Of Brand

Case Study: Backyard Discovery – Interim Marketing Director

Case Study: Blink Fitness – Interim Franchise VP

Case Study: Positioning a Pioneer in a Traditional Industry

FAQs

What is a Fractional VP of Marketing?

A Fractional VP of Marketing is a part-time executive-level marketing professional who provides strategic guidance and leadership to businesses on a fractional basis. They bring extensive experience and expertise in marketing and help businesses develop and execute effective marketing strategies to drive growth and retention.

What are the responsibilities of a Fractional VP of Marketing?

A Fractional VP of Marketing is responsible for developing and implementing marketing strategies, overseeing marketing campaigns, managing marketing budgets, conducting market research, analyzing data and metrics, identifying target audiences, collaborating with cross-functional teams, and ensuring the overall success of marketing initiatives.

How can a Fractional VP of Marketing help my business?

A Fractional VP of Marketing can provide valuable insights and expertise to help your business achieve its growth and retention goals. They can develop and execute effective marketing strategies, optimize marketing campaigns, identify new market opportunities, analyze customer data, and ensure that your marketing efforts align with your business objectives.

Why should I choose a Fractional VP of Marketing over a full-time hire?

Choosing a Fractional VP of Marketing offers several advantages over hiring a full-time employee. It allows you to access high-level marketing expertise without the cost and commitment of a full-time salary and benefits. Additionally, a Fractional VP of Marketing brings a fresh perspective and diverse experience from working with various businesses, which can lead to innovative and effective marketing strategies.

How does Chameleon Collective select Fractional VPs of Marketing?

Chameleon Collective carefully selects Fractional VPs of Marketing based on their extensive experience, proven track record of success, and expertise in specific verticals. Each Fractional VP of Marketing undergoes a rigorous vetting process to ensure they possess the skills and knowledge required to deliver exceptional results for our clients.

What industries do Fractional VPs of Marketing specialize in?

Fractional VPs of Marketing at Chameleon Collective specialize in a wide range of industries, including technology, e-commerce, consumer goods, healthcare, finance, and more. We have a diverse team of experts who can bring industry-specific knowledge and insights to help businesses in various sectors.

Can a Fractional VP of Marketing work remotely?

Yes, a Fractional VP of Marketing can work remotely to provide their services. Chameleon Collective embraces remote work and leverages technology to ensure seamless communication and collaboration with our clients. This flexibility allows us to work with businesses located anywhere in the world.

How long does a Fractional VP of Marketing engagement typically last?

The duration of a Fractional VP of Marketing engagement can vary depending on the specific needs and goals of the business. Engagements can range from a few months to a year or more. Chameleon Collective works closely with clients to determine the optimal duration for each engagement to ensure maximum impact and success.

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