I help clients build and tell stories that amplify their brand and establish trust and credibility at scale.
Erika builds global marketing teams and the programs that drive revenue, integrating traditionally siloed functions including corporate communications, demand generation, social media, field and partner marketing, and sales into one coordinated engine. Her focus is on the strategy and the supporting programs behind it: generating pipeline growth, building brand awareness, and delivering a unified customer experience across every channel. Erika has led marketing at B2B SaaS companies including Leadspace, Protagonist.io, and inriver.
The roles Erika steps into. Select one to see how they work in it.
Erika helps B2B and B2C SaaS organizations create and build communications strategies that combine traditional public relations tactics with a modern twist. Press coverage is hard-won today. If you want guaranteed coverage, buy an ad. If you want to elevate your brand and become known in the industry as a thought leader, build a story that showcases the value you deliver and the opportunities are endless. Through integrating content, demand generation, social media, and PR, Erika helps teams establish an organization as a leader in their chosen industry and build programs that deliver value.
Selected work in this role
VP of Marketing/Communications at Leadspace
Contract position as VP of marketing and communications to build the strategy for demand generation, PR, events, and communications.
Vice President of Marketing at ANNUITAS
Erika built and executed the strategy for all marketing and PR at ANNUITAS, helping grow revenues by 400% over three years.
Director of Global Communications and Content at inriver Inc.
Erika led global communications, content, PR, and social media for inriver, creating industry-leading content that won hundreds of press mentions.
Focus areas
Consultant at Chameleon Collective at Chameleon Collective
CyanGate
Inriver
Marketing Consultant at Monetate
Marketing and Demand Generation Consultant at Protagonist
Marketing Consultant at G3 Communications
President, North Shore Massachusetts Chapter at Beyond Bedtime (formerly Pajama Program)
Leadspace
ANNUITAS
Director of Marketing at Marketing Automation Institute
Marketing Programs Manager- Strategic and Partner Accounts at Oracle
I'm a traveler at heart and love exploring new places and countries. I spend as much time on the water as possible in the summer with my family and bundle up in the winter for skiing during the long New England winter.
Interested in bringing Erika onto your transformation? Let’s start the conversation.