Senior services for
Lead Generation Consultant, Top-of-Funnel Pipeline by Operators Who Built Real Programs
Our senior lead generation consultant brings operator-level judgment to your team. Lead generation consulting for B2B SaaS, services, fintech, manufacturing, and PE-backed operators. Outbound motion design, SDR/BDR program build, qualification frameworks, lead-scoring discipline, and the operating cadence that turns activity into qualified pipeline. Project-shaped engagements delivered by operators who carried the number.
Start a Lead-Gen Engagement
Our senior lead generation consultant brings operator-level judgment to your team
Why teams hire our lead generation consultant
Operators, not lead-gen agencies
Most lead-gen agencies sell list-buying, SDR-as-a-service, or cold-email-at-volume. Our consultants are operators who built and ran real pipeline machines. Erin Flaxman led prospecting and pitch strategy at $3B in enterprise BD; Yury Larichev ran SMB global sales at Microsoft across 34 locations; Ant Da Silva built BD pipeline across Amsterdam, London, and Sydney. The motion design and the execution come from the same person.
Pipeline shape, not vanity MQL counts
Most lead-gen work optimizes for the wrong number. We design for the metric that actually predicts revenue: qualified meetings booked with right-fit buyers at right-fit accounts. Lead-scoring, qualification frameworks, and SDR enablement are tuned to the deals your sales team can actually close. The handoff from marketing to sales gets the same attention as the top of the funnel.
Lead generation is a system, not a list
Volume tools and list providers solve the easy problem. The hard problem is the operating system that turns activity into pipeline. Outbound cadence design, inbound nurture sequencing, lead-scoring tied to ICP fit, MQL/SQL handoff discipline, weekly pipeline review cadence, that is what our consultants stand up and hand off. Lists are an input; the program is the output.
What Chameleon lead generation consulting actually delivers
Lead-gen consulting engagements show up at predictable moments. A B2B SaaS company has demand-gen spend but no qualified pipeline. A PE-backed operator hits a revenue plateau and discovers the inbound funnel was the only thing working, outbound is silent. A professional-services firm needs to stand up a real outbound motion for the first time. A multi-product platform has SDR activity but the meetings booked never convert. Each one a defined-scope problem with a senior-operator answer.
What the work covers
Most engagements span the lead-generation operating surface: ICP definition and account-list construction (who actually buys, not who looks like they might), outbound motion design (channel mix, sequence shape, message-market fit), SDR/BDR program build (hiring profile, ramp design, comp economics, enablement program), inbound funnel optimization (form fields, lead-scoring, routing, response SLAs), qualification frameworks (BANT, MEDDIC, or custom shape), lead-scoring discipline (behavioral signals plus firmographic fit, not vanity), MQL/SQL handoff (the marketing-to-sales translation layer that determines whether top-of-funnel work becomes revenue), and the weekly pipeline cadence that ties activity to outcome. Scoped to the buyer's question.
Project-shaped delivery with optional retainer
Most engagements are project-shaped, defined scope, milestone-billed, hand-off design. Where ongoing presence is the right shape, we transition to a fractional cadence or place an interim leader (see related pages on fractional VP-Sales and demand-generation roles). The discipline is the same; the delivery is matched to where the team actually needs us.
What a lead-gen consulting engagement covers
- ICP + account-list construction: who actually buys (not who looks like they might), TAM segmentation, account-tiering, intent and trigger signals.
- Outbound motion design: channel mix (email, LinkedIn, phone, partner-led), sequence shape, message-market fit, A/B discipline.
- SDR / BDR program build: hiring profile, ramp design, comp economics, enablement program, manager cadence.
- Inbound funnel optimization: form fields, lead-scoring, routing, response SLAs, MQL definition tied to revenue.
- Qualification frameworks: BANT, MEDDIC, or custom shape; rep-coachable, scalable, tied to actual close behavior.
- Lead-scoring + nurture: behavioral signals plus firmographic fit, scoring decay, automated nurture sequences for not-yet-ready leads.
- MQL / SQL handoff: the marketing-to-sales translation layer, deal-routing rules, escalation paths, feedback loops.
- Pipeline operating cadence: weekly funnel review, monthly business review, quarterly motion redesign.
How We Compare
| Feature | Chameleon Collective | Lead-gen agency | Solo lead-gen freelancer |
|---|---|---|---|
| Consultants who ran real pipeline orgs | Default | SDR teams without leadership | Variable, often single-vertical |
| Designs the motion (not just executes lists) | Default | Volume-focused | Variable |
| SDR program build + enablement | EU + Americas bench | Bolt-on service | Geo-limited |
| Engagement model | Project, retainer, fractional, or interim | Monthly retainer + per-meeting | Hourly or project |
Frequently asked questions
Common questions from teams evaluating lead-generation consulting.
Our lead generation consultant advises: Lead-gen agencies sell execution, usually SDRs-as-a-service, list buying, or cold-email-at-volume. They optimize for activity. Our consultants design the program: ICP definition, motion shape, qualification framework, SDR ramp, lead-scoring discipline, MQL/SQL handoff. The agency runs your funnel; we build the funnel and hand it off. Both can be right, depending on the question, but they are different products.
Our lead generation consultant advises: Design and hand off is the default. We design the motion, build the playbook, train the first cohort, and transfer to your in-house team. Where ongoing presence is the right shape, we offer fractional or interim leadership (see fractional VP-Sales and demand-gen director pages). We do not run an SDR-as-a-service outsourcing motion, that is a different product than what we sell.
Our lead generation consultant advises: Week one: funnel diagnostic, ICP audit, outbound motion interviews. Weeks 2-4: motion redesign + scoped work plan. Weeks 4-12: design and operationalize (ICP + lists, outbound sequences, SDR program, lead-scoring, MQL/SQL handoff). Most engagements ship visible pipeline lift inside the first quarter.
Yes, common engagement shape. Hiring profile, ramp design, comp economics, enablement program, manager cadence, and the first cohort of recruiting alongside the in-house hiring manager. Most SDR programs are operational inside 12 to 16 weeks. We hand off to in-house leadership once the cadence is healthy.
Lead-gen overlaps marketing operations at the lead-scoring and MQL/SQL handoff layer. Our consultants work alongside the in-house marketing-ops team to wire the scoring model, routing rules, and reporting. Where the marketing-ops function itself is the gap, we pair with our marketing-operations consultant practice for a joint engagement.
Most engagements run $20K-$40K per month, scoped to outcome. A focused outbound motion redesign starts around $25K. Larger engagements (full SDR program build, multi-region motion, or full funnel optimization) run 3-5 months at the upper end.
Directly. Chameleon Collective is a senior-only collective. The consultant you interview is the consultant who runs the engagement, no pyramid, no junior associates running the pipeline work.
Related Services
Need a permanent VP of Demand Gen or Director of Pipeline?
Our Recruit practice places permanent VP of Demand Generation, Director of Marketing Operations, and Head of Pipeline, paired naturally with consulting engagements so the operating system the team is hired into is the system the team will actually run.
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Get lead-gen consulting that builds the system
Work with a senior lead generation consultant. Project-shaped engagements with senior pipeline operators. Outbound motion design, SDR program build, qualification frameworks, lead-scoring, MQL/SQL handoff, pipeline cadence.
