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Search Engine Optimization Consulting That Drives Pipeline, Not Just Traffic
Senior search engine optimization consulting for B2B, eCommerce, and local search. No agency overhead, no junior accounts, work directly with the operator who builds the strategy.
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Senior search engine optimization consulting for B2B, eCommerce, and local search
Why teams hire a Chameleon SEO consultant
Senior operators only
Every engagement is led by a Collective Member with a decade-plus of in-house and agency SEO leadership. No junior account managers between you and the strategist.
Proven across stacks
We've shipped SEO programs in eCommerce (Backyard Discovery), enterprise (Encompass), and local-intent verticals (Matern Law). Same depth across B2B SaaS, consumer brands, and education.
Outcomes tied to pipeline
Every program reports on traffic AND its downstream business value, qualified leads, transactions, customer lifetime value. Rankings are a means, not the deliverable.
Why hire an SEO consultant from Chameleon Collective
Most SEO engagements stall in the same three places: the strategy is generic, the senior on the pitch never touches the work, and the measurement disconnects from revenue. Chameleon search engine optimization consulting is structured to avoid all three.
Direct senior expertise
Your search engine optimization consulting engagement is led by the person who actually builds and executes the program. Our consultants are former in-house heads of SEO, agency leads, and growth executives, not analysts handed a slide template. You get the strategist's calendar, not their report.
Multi-discipline integration
SEO doesn't live alone. Effective programs pull on content strategy, technical engineering, brand positioning, paid search alignment, and analytics architecture. Chameleon Collective covers all of those internally, your SEO consultant can pull in a senior content lead, paid-search expert, or analytics consultant inside one engagement without re-procurement.
Speed to ranking impact
We start with the highest-leverage technical fixes (crawl, indexability, Core Web Vitals, schema, internal linking) before content investment. The audit week one identifies what can move within thirty days versus what's a multi-quarter content compound. You see motion before you've committed to the long-term content cadence.
Built for AI search (GEO and AEO)
Generative engine optimization (GEO) and answer-engine optimization (AEO), getting cited by ChatGPT, Claude, Perplexity, and Google's AI Overviews, is now a meaningful traffic source. Our consultants build content with explicit answer-first structure, citation-friendly E-E-A-T signals, and entity coverage so your brand surfaces in AI responses, not just SERPs.
What our SEO engagements cover
Most search engine optimization consulting engagements bundle four to six of the streams below. We don't unbundle for the sake of selling more, but we won't bolt on streams the audit didn't surface either.
- Technical SEO audits, crawl efficiency, render diagnosis, Core Web Vitals (LCP, INP, CLS), schema markup, mobile UX, JavaScript SEO, hreflang for multi-region sites.
- Content strategy and editorial, topic clusters, pillar pages, intent-mapped briefs, on-page optimization, content refresh prioritization.
- eCommerce SEO, category architecture, faceted navigation, product schema, internal linking velocity, programmatic SEO for catalog scale.
- Local SEO, Google Business Profile, citation cleanup, location pages, review velocity, multi-location reporting.
- Generative engine optimization (GEO), structured answers, citation-rich content, E-E-A-T signals tuned for AI surfaces, brand-entity coverage in ChatGPT/Claude/Perplexity.
- SEM-paired growth, keyword strategy that aligns paid and organic, query-level reporting, paid-to-organic handoff for high-converting terms.
- CMS migrations, pre-migration crawl baselines, redirect mapping, post-migration ranking protection, executive risk reporting.
- Analytics architecture, GA4 setup, Search Console audits, attribution modeling, dashboards that finance can actually read.
How We Compare
| Feature | Chameleon Collective | Traditional SEO agency | Full-time SEO director |
|---|---|---|---|
| Time to first impact | 30 days | 60-90 days | 6 months |
| Senior involvement | 100%, you work directly with the strategist | Pitch-and-handoff to junior team | Ramp-up + recruiting cycle |
| Monthly cost structure | Project or retainer, scoped to outcome | Fixed retainer regardless of phase | $200K+ TC + benefits + ramp |
| Discipline breadth | Pulls in content, paid, brand, analytics from CC | Often retains only SEO specialists |
Frequently asked questions
Common questions from teams evaluating SEO consulting. If yours isn't here, get in touch, the answer is usually within an hour.
Most Chameleon SEO engagements land between $8K and $30K per month, scoped to outcome rather than hours. A focused technical audit and 90-day roadmap starts around $15K total. Full programs combining technical, content, and analytics typically run as a 3-6 month engagement.
Cost depends on site complexity, market competitiveness, and how much of the work your team will run versus how much we'll execute end-to-end. We scope after a 30-minute discovery call.
Yes, eCommerce is one of our deepest verticals. We've delivered for Backyard Discovery (D2C outdoor), led category-architecture redesigns, and built programmatic SEO for catalog-scale sites. Coverage includes Shopify, BigCommerce, headless, Magento, and custom stacks.
Typical eCommerce engagements address category page structure, faceted navigation crawlability, product schema, internal linking velocity, and the long-tail content layer that converts research-intent traffic.
Yes. Local SEO engagements cover Google Business Profile optimization, citation cleanup, location page architecture, review velocity strategy, and multi-location reporting frameworks. We've shipped local SEO programs for multi-state legal practices (Matern Law Group) and consumer service brands.
The local stack we build covers GBP, schema, NAP consistency, location-specific landing pages, and competitive analysis against the local map pack.
Three structural differences. First, every engagement is led directly by the senior strategist, no pitch-and-handoff to a junior team. Second, we don't sell retainers for retainers' sake; engagements have clear outcomes and exits. Third, we pull other Chameleon disciplines (content, paid, brand, analytics) into the work as needed without re-procurement.
The end result: faster impact, deeper expertise per dollar, and the ability to expand scope without onboarding a new vendor.
Yes, generative engine optimization (GEO) and answer engine optimization (AEO) are built into 2025+ engagements. We tune content for answer-first structure, build out E-E-A-T signals AI surfaces weight heavily, address entity coverage across knowledge graphs, and monitor brand citation rates inside ChatGPT, Claude, Perplexity, and Google AI Overviews.
For most clients, AI search is now 5-15% of brand mentions and growing. We report on it alongside traditional organic.
The honest answer: it depends on the starting state. Technical fixes (crawl, schema, Core Web Vitals, internal linking) typically show ranking and traffic motion within 30-45 days. Content-driven gains compound over 3-6 months. Net-new topical authority on competitive terms is a 6-12 month investment.
The audit week one identifies which of your wins are technical (fast) versus content (slow). You'll know what to expect when before you commit.
Yes. Our SEO consultants cover the technical stack directly (crawl, render, schema, performance, JavaScript SEO, migrations). For content execution, we either work with your internal team or pull in a Chameleon content consultant inside the engagement, both options run on the same brief and review cycle.
Directly with the consultant. Chameleon Collective is structured as a senior-only collective, there is no account-management layer between you and the strategist. Your weekly cadence, working sessions, and Slack/email is with the person doing the work.
Related Services
Need a permanent SEO hire?
Some teams need a senior SEO consultant. Others need a Director or Head of SEO in seat full-time. Our Recruit practice places full-time SEO and growth leaders into ICs, fractional, and executive roles, using the same network of vetted senior operators that powers our consulting engagements.
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Ready to ship an SEO program that pays back?
Two-week strategic audit, senior consultant on the program from day one, and a roadmap you can take to your CFO. Talk to us about your search opportunity.
