Radha Badani

18+ yrs veteran in Brand Strategy and Consumer Insights who uncovers truths to help brands tell their purpose-driven story.

Radha

Additional Details

Radha Badani is a brand strategist who uncovers truths to help brands tell their purpose-driven story. She believes every brand has a story, and it sometimes takes a lot of digging to figure out how best to tell that story. She leverages her consumer passion and expertise in insights to uncover truths from the inside out – talking to stakeholders, researching market trends, understanding the competitive landscape and most importantly talking to and listening to consumers (interviews, surveys, social listening, etc.) She is a deep learner, creative connector, problem solver and storyteller; She loves connecting the dots and will relentlessly search for the unique and powerful untapped insights that will inspire brand strategy development.

Radha has over 20 years of experience that spans roles in brand management, new product innovation, shopper marketing, sales & strategic planning, and insights & analytics. Prior to Chameleon, she managed flagship and new-to-market brands at Clorox and led strategy & insights at New Balance. She intersects her experience in both brand management and consumer insights to articulate meaningful and actionable brand frameworks rooted in deep consumer learning.

Case
Studies

Connecting on a deeper level with your audience.

eCommerce Brand Transformation

Brand Strategy

Data Driven Marketing & Media Performance

Brand Repositioning

Brand & Customer Experience Development

Related Companies to This Chameleon

You're gaining a partner invested in your success, transforming not just your customer experiences, but your entire business.

Other Chameleons That Might Interest You

Ben Barlow

Ben Barlow

Senior Growth Marketing

Stacey Groth

Stacey Groth

B2C Focused ACD | Art Director

Megan LaCivita

Megan LaCivita

Media Strategy, Brand Partners

Ray Smale

Ray Smale

Interim CMO: Health & Wellness

Jon Michel Greenwood

Jon Michel Greenwood

Interim CIO/CTO

Cesar Santos

Cesar Santos

Interim Creative Director

Michelle Barry

Michelle Barry

Partner | Public Relations

Angicel Morales

Angicel Morales

Senior Program/Project Manager

Uwe Hook

Uwe Hook

Interim CMO/CDO

Sonja  Shahan

Sonja Shahan

Copywriter

Sean MacBeth

Sean MacBeth

Marketing & Growth Executive

Brian Adamovich

Brian Adamovich

Interim Operations Executive

Jonathan Cate

Jonathan Cate

Copywriter

Alicia Lewis

Alicia Lewis

Sales Leader

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

06/26/23

On November 30, 2022, the introduction of ChatGPT marked a significant milestone in the realm of artificial intelligence, accompanied by an unintended consequence: a surge in fear-mongering

06/21/23

Google recently retired its juggernaut of an analytics product, Universal Analytics 3. The replacement – GA4 – has been challenging for many as the new product is radically different in its configuration and reporting. Fortunately, we are here to help.

Our Practices