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Radha Badani

radha badani

Radha Badani

Strategy & Insights Consultant

Consumer Advocate, Ideator, Roadmapping Queen, Problem Solver

Radha brings consumer passion and an insights-led thought process into brand strategy development. She loves connecting the dots and will relentlessly search for the unique and powerful untapped insight that will unleash new areas for growth.

Radha spent the last 15+ years in larger, consumer products companies in roles that spanned brand management, new product innovation, shopper marketing, sales & strategic planning, and insights & analytics. The thread that wove her experiences together was that her roles were always rooted in deep consumer empathy as the driver for execution (insights to action). She moves fluidly between left-brain analytics and right-brain creative problem solving to define, validate and execute transformative growth strategies.

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