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A person holds a credit card in their hand, preparing to make a purchase. The top section of the card is visible, showing part of the magnetic strip and chip. In the background, there is a blurred view of a smartphone or a tablet screen—a modern scene reflecting contemporary commerce practices.
A person holds a credit card in their hand, preparing to make a purchase. The top section of the card is visible, showing part of the magnetic strip and chip. In the background, there is a blurred view of a smartphone or a tablet screen—a modern scene reflecting contemporary commerce practices.

Commerce

Harnessing the Potential of Retail and eCommerce for Business Growth

Commerce

In today’s ever-changing
business landscape, mastering the realm of commerce can make
all the difference.

We recognize the transformative power of commerce, encompassing consumer-focused retail, direct-to-consumer (D2C) eCommerce, and B2B eCommerce. Moreover, we understand the intricate interplay between commerce and the key pillars of your business: brand, marketing, sales,and customer experience.

Commerce

A person holds a smartphone showcasing a shopping app with a long floral dress on display. In the background, similar dresses and clothing are visible hanging on racks in what appears to be a boutique or clothing store, highlighting modern commerce practices.
A woman with long hair speaking to a salesman at a cosmetics counter in a well-lit store, engaging in commerce. The sales area is lined with various products. She smiles while he shows her a product sample. Many people are seen shopping in the background. A tan handbag sits on the counter.
A woman with long hair speaking to a salesman at a cosmetics counter in a well-lit store, engaging in commerce. The sales area is lined with various products. She smiles while he shows her a product sample. Many people are seen shopping in the background. A tan handbag sits on the counter.

Our approach blends these interconnected aspects to design a comprehensive effective strategy that propels your business forward on its transformation journey.

A screenshot displays an online store named "Hirshleifers" featuring women's accessories. The left side shows various items, including bags and hats, with a grid of product images. Highlighting good commerce practices, the right side showcases a brown "Puzzle Small Bag Neutral" priced at $3,150.

Spearheading Growth and Transformation in the Retail Landscape

The retail industry is undergoing a monumental shift, and Chameleon Collective is uniquely positioned to guide your business through that disruption. Our team—comprising former heads of retail divisions, seasoned buyers, and expert digital transformation experts —swiftly addresses the specific needs of our clients. We’ve provided leadership, strategies, and expertise to retail businesses aiming to expand their physical and online presence or undertake a complete business model transformation. 

Services Tailored for Commerce Transformation

Our services in the retail sector are designed to effectively ensuring smooth execution of strategies & growth.

Lead

A woman participates in a video conference on a laptop, with three other people visible on the screen. She is sitting at a desk with a stack of notebooks beside her, engaging in a professional discussion, sharing her experience and insights about our practices.
Our seasoned commerce leaders provide strategic guidance and operational oversight tailored to your specific commerce context, whether in retail or eCommerce. They help set the course for transformation.
EXPLORE LEAD

Deliver

A person in a dark shirt is pointing at a whiteboard covered in red diagrams, flowcharts, and wireframes. They hold papers in their other hand, appearing focused on explaining marketing strategies and best practices illustrated on the whiteboard.
From platform developers to growth marketers, our subject matter experts ensure the successful execution of your commerce strategy, driving both retail and eCommerce growth.
EXPLORE DELIVER

Recruit

A person with short hair and glasses is sitting at a desk, talking on the phone. They are holding a pen and writing on some papers. Wearing a sweater with gray and white sections and a watch on their wrist, they seem focused, embodying our experience-driven practices.
Sustaining transformation requires the right in-house team. We help recruit talent to match your commerce operations, so that you can continue driving growth long after our engagement concludes.
EXPLORE RECRUIT

Through these services, we stand ready to build your commerce strategy, set it in motion, and leave you ready for sustained growth.

The image shows the logo of "John Hardy," a company established in Bali in 1975. The text, written in a stylish and elegant font, features "JOHN HARDY" prominently, with "EST BALI 1975" in smaller letters beneath it, evoking a sense of timeless craftsmanship that feels right at home.
FIGS logo featuring the word 'FIGS' in bold, uppercase letters, where the letter 'I' is ingeniously integrated with a medical cross symbol, reflecting a sense of home and care.
The image shows the Brightside logo, one of their customer logos. It features a blue circle with a white key inside it, followed by the word "Brightside" in dark blue text. The design is simple and modern.
The image displays the Beachbody logo, featuring a stylized, abstract blue design that resembles a road or path winding through a circular shape. Demonstrating strong visual identity, the word "BEACHBODY" is written in capital letters in blue font below the logo.
The image displays the word "francesca's" in a lowercase, black, cursive font on a plain white background, evoking a sense of home.
The image shows the Grammarly logo, a prime example of effective branding. It features a green circular icon with a stylized letter "G" inside, followed by the word "grammarly" written in lowercase, dark gray letters. This design stands out among other company logos for its simplicity and clarity.

Case Studies

Connecting on a deeper level with your audience.

Francesca’s eCommerce Transformation

Francesca’s eCommerce Transformation

Chameleon Collective revived Francesca achieving sales growth, increased social revenue, doubled search metrics in 45 days, and improved email strategies.

John Hardy, A Case For Growth

John Hardy, A Case For Growth

Chameleon Collective revitalized John Hardy's digital strategy leading to a stunning digital presence, tripling DTC revenue, and a transformative renaissance.

T-H Marine’s Sea to Sea Reimaging

T-H Marine’s Sea to Sea Reimaging

Chameleon Collective amplified T-H Marine's eCommerce by 4x using strategic expertise, leading to a successful acquisition by OneWater Marine.

Case Study: Bugaboo Business Transformation

Case Study: Bugaboo Business Transformation

Chameleon Collective x Bugaboo: Reinventing Luxury Strollers in the Digital Age   Challenge: Bugaboo, a well-known luxury stroller company with a 20-year h

Case Study: Snap Finance Business Transformation

Case Study: Snap Finance Business Transformation

Chameleon Collective & Snap Finance: A Journey to Digital Reformation   Challenge: In 2020, a year of unprecedented challenges, Snap Finance found itse

Case Study: InRiver Business Transformation

Case Study: InRiver Business Transformation

Chameleon Collective & inRiver: A Transformative Partnership   Challenge: In 2007, Sweden saw the emergence of an innovative software-as-a-service firm

Collective Commerce Connoissers

Ben Barlow

Ben Barlow

Senior Growth Marketing

 Julie Znoy

Julie Znoy

Interim CRM Director

 Erika Arevalo

Erika Arevalo

Sr. Growth Marketer - B2C

 Tena Crock

Tena Crock

Interim Leadership & Strategy

 Austin Dillman

Austin Dillman

B2C Marketing Consultant

 Vu Pham

Vu Pham

Data Scientist

 Rob Gotlieb

Rob Gotlieb

Entertainment Focused CMO

 Steve Rucker

Steve Rucker

Shopify Developer

 Reyna Lopez

Reyna Lopez

Paid Media Consultant | B2C

 Jon Michel Greenwood

Jon Michel Greenwood

Interim CTO

 Karen Lithgow

Karen Lithgow

Partner-CMO & Brand Strategist

 Miles Williams

Miles Williams

CMO: B2B & Managed Services

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

A group of five people sit at a conference table filled with financial documents, coins, and stacks of cash, with a giant transparent piggy bank full of money in the center. A person stands behind the piggy bank, adding more cash to it as they discuss technical assessments. The scene is tinted red.

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