Tena Crock

A strategic advisor and thought leader focused on E-Commerce and Consumer Experience, Tena’s clients include Singer Sewing Machines, MGAE Little Tikes, and Step2.
A smiling woman, Tena Crock, with long, wavy blonde hair and blue eyes is wearing a dark blazer over a white top. The background is a solid light blue color. She is slightly turned towards her left side, and the lighting is soft and even.

Tena

Additional Details

As a Fractional CMO/VP of Ecommerce with a proven track record in the direct-to-consumer space, I’m passionate about helping brands drive revenue growth and customer loyalty. With exceptional leadership and mentoring skills, I thrive in developing high-performing teams capable of achieving ambitious goals and exceeding expectations so that results are replicable long after my client engagements.

My expertise is prioritizing data-driven e-commerce strategies that increase conversion rates and reduce cost-per-acquisition, ensuring businesses scale efficiently and effectively. I have consistently delivered results for leading brands and early-growth stage startups by leveraging my deep understanding of customer behavior and trends.

If you’re looking for a strategic partner who can help you navigate the ever-evolving e-commerce landscape, elevate your in-house team, increase the productivity of your existing agencies, and drive meaningful results for your business, let’s connect. I’d love to discuss how I can help you achieve your goals and take your direct-to-consumer brand to the next level.

Case
Studies

Connecting on a deeper level with your audience.

Case Study: Strategic eCommerce Transformation

Case Study: Embodied – Fractional CMO

Asset and Brand Articulation

Direct to Consumer eCommerce Launch

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