Tena is an experienced fractional leader specializing in strategic marketing roles, with a diverse background ranging from startups to established brands. She optimizes strategies for maximum customer satisfaction and customer lifetime value while minimizing acquisition costs. She excels at creating efficient processes, building talented teams, and providing mentorship.
Her unique superpower is making teams comfortable with change quickly.
Tena has spent most of her career client-side. She served as the VP of Digital for The Step2 Company through 2017, when she joined Chameleon Collective. In her strategic roles, she has partnered with Singer Sewing Machines, Keter Plastics, MGAE Little Tikes, and a Fortune 500 Beauty Brand. Additionally, she has worked with the AI Robotics company, Embodied, the makers of the children’s robot Moxie, Walt Grace Vintage, and Standard Furniture.
