Interim VP of E-Commerce/CX
Driven by transparency, authenticity, and results, Tena Crock, is an experienced senior-level leader with 19+ years of eCommerce and digital marketing experience.
Since joining the Collective in 2017, Tena has held interim ECommerce and CX leadership positions with several well-known brand manufacturers. In these roles, she has increased conversion rates, optimized digital strategies and roadmaps, re-organized eCommerce and CX teams, all while providing leadership and mentoring. This is her sweet spot as most of her professional career has been spent client-side.
Through 2016, Tena served as Vice President of eCommerce and digital marketing at The Step2 Company, a manufacturer of children’s toys, where she joined in 2009. In that role, she led two successful website redesigns, increasing conversion rates +130%. Tena also restructured her management team to put the consumer at the center of all strategic initiatives, increasing engagement rates and repeat purchasers.
Prior to Step2, Tena held various senior roles at Insurance.com for seven years and was responsible for driving web traffic, email marketing, affiliate growth, on-site engagement, and streamlining processes and efficiencies in a start-up environment. She is passionate about start-ups and thrives on organizing chaos. She has served in an advisory role for three children’s focused start-ups; Simplay3, BioVideo, and Pinklejinx.