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Tena Crock

Tena Crock


Driven by transparency, authenticity, and results, Tena Crock, is an experienced senior level leader with 18+ years of Ecommerce and digital marketing experience.

Since joining the Collective in 2017, Tena has held interim ECommerce and CX leadership positions with several well-known brand manufacturers. In these roles, she has increased conversion rates, optimized digital strategies, developed product road maps, re-organized ecommerce and CX teams, all while providing leadership and mentoring, considered her sweet spot.

Through 2016, Tena served as Vice President of eCommerce and digital marketing at The Step2 Company, a manufacturer of children’s toys, where she joined in 2009. In that role, she led two successful website redesigns, increasing conversion rates +130%. Tena also restructured the management team to put the consumer at the center of all strategic initiatives, increasing engagement rates and repeat purchasers.

Prior to Step2, Tena held various senior roles at for seven years and was responsible driving web traffic, email marketing, affiliate growth, on-site engagement and streamlining processes and efficiencies in a startup environment. She is passionate about startups and thrives on taking chaos and turning it into organization. Tena’s other clients include Singer Sewing Machines, MGAE Little Tikes, Standard Furniture, Keter Plastics, and Step2.