Tena Crock


Tena Crock

As a Fractional CMO/VP of Ecommerce with a proven track record in the direct-to-consumer space, I’m passionate about helping brands drive revenue growth and customer loyalty. With exceptional leadership and mentoring skills, I thrive in developing high-performing teams capable of achieving ambitious goals and exceeding expectations so that results are replicable long after my client engagements.

My expertise is prioritizing data-driven e-commerce strategies that increase conversion rates and reduce cost-per-acquisition, ensuring businesses scale efficiently and effectively. I have consistently delivered results for leading brands and early-growth stage startups by leveraging my deep understanding of customer behavior and trends.

If you’re looking for a strategic partner who can help you navigate the ever-evolving e-commerce landscape, elevate your in-house team, increase the productivity of your existing agencies, and drive meaningful results for your business, let’s connect. I’d love to discuss how I can help you achieve your goals and take your direct-to-consumer brand to the next level.