Chris is a data-driven performance marketing leader with a proven track record spanning decades of launching and scaling quality customer acquisition programs through paid media and CRM. Prior to being a consultant, Chris cut his teeth in the growth space as the hands on marketing lead for GameFly, Shoedazzle, and other startups who relied on Meta, Google, affiliate, and TV in their channel mix for responsible business growth.
Chris now excels in interim roles, providing immediate leadership relief drawn from both his hands on and strategy experience by auditing current programs, processes, and people for immediate and long-term opportunities and growth.
Chris onboards himself seamlessly by integrating with your leadership, team, and agencies. This results in clarity of defined success, expectations, and accountability across your business. He will lead by challenging and providing strategic guidance of your planning, measurement, customer experience, paid media strategy, and subsequent CRM programs.
Evaluating existing media program, teams, and processes is a core strength. This includes assessing your agency’s strategy and routines to maximizing yield through recommendations and change as needed.
