Kaddie learned the ropes of Marketing with a classical CPG upbringing at Dannon and Hill’s Pet Nutrition (Colgate) where she focused on brand management and product development. She led product development teams at Hallmark Cards focusing on new growth markets and maximized store sales as a retail merchant for Hallmark Gold Crown Stores.
Kaddie found her passion for digital & social media as Digital Marketing Director at Kaplan North America. She reshaped the Kaplan University social media ecosystem, led the social media rebrand to Purdue University Global and led lead generation efforts for university partner clients.
Kaddie’s consulting work includes a depth of B2B clients including Bettercloud (SaaS), Next Insurance (InsureTech), and StitcherAds (SaaS) where she audits, builds strategies, and executes and optimizes for her clients across various ad platforms including LinkedIn and Meta.
Kaddie brings a strong marketing strategy perspective to her social media clients and is able to bring brand, creative and process together to drive awareness, engagement and acquisition. She thrives at the intersection of brand and performance marketing.
Kaddie has an MBA from Pepperdine University and BA degree in Marketing from Kansas State University.
