Kaddie is a Marketing Director with 16+ years experience spanning multiple sectors and disciplines. Her career has included a broad range of work across brand and performance marketing, yielding a well-rounded holistic approach to her client work. She has worked with top B2B and B2C brands including BetterCloud, Next Insurance, Bradshaw Home, Kaplan, and Hill’s Pet Nutrition to build and execute marketing strategies that drive growth for her clients.
Kaddie works cross-functionally to build brand-right, insight-driven marketing campaigns to life, focused on a test, learn, optimize, repeat approach. As a marketing leader, she has a passion for working with entrepreneurial-minded teams to build an aligned vision and focus on clear, measurable outcomes. She enjoys crafting smart, efficient strategies for full-funnel activations for brands of all sizes. Kaddie also has experience leading teams and agencies including creative, performance marketing, social media, and brand marketing. When necessary, Kaddie can roll up her sleeves to be a hands-on-keyboard contributor with deep expertise in organic and paid social media management and content planning and development. Kaddie believes the best outcomes happen when we lead with enthusiasm, honesty, and kindness.
