CLEAR Sales & Marketing Assessment
These two questions are central to the success of any business.
Driving a higher growth rate is fraught with challenges, both in designing the right go-to-market approach and in building the team, tech, and processes to deliver it. To succeed, decision-makers must ditch ineffective strategies, meaningless trend updates, and other general guidance in favor of a specific actionable direction that will move the business forward – quickly and effectively.
THE DIFFERENCE IS CLEAR
CXO-LED EVALUATION AND RECOMMENDATIONS:
Our CLEAR Assessment leverages our expansive team of interim C-suite sales, marketing, and digital leaders to deliver a rapid evaluation that informs clients’ future direction. After this deep-dive diagnosis, our capable team generates a set of recommendations regarding a company’s growth strategy, team, execution capabilities, marketing technology, customer experience, and overarching performance. Our assessment team’s vast hands-on experience as C-level sales and marketing operators gives them the know-how to identify issues and propose actionable changes before putting boots on the ground to drive results.
How we can help you
WE EVALUATE THE SIX KEY DIMENSIONS THAT IMPACT GROWTH
- Customer Strategy
- Brand Strategy
- Marketing Strategy
- Channel Strategy
- Sales Strategy
- Technology Strategy
- Advertising & Promotion
- Content & Experience
- Social & Relationships
- Commerce & Sales
- Org Structure
- Training & Development
- Demand & Retention
- Product Marketing
- Channel Execution
- Sales Enablement
- Content & Campaigns
- Data & Insights
- Metrics & Tracking
- Customer Health
- Operational Excellence
TRANSFORM YOUR BUSINESS
We adapt. We scale. We help grow successful businesses.
Our team pursues a three-phase approach consisting of diagnosis, strategy and planning, and execution. In the first phase, we deliver a scorecard for your entire Sales & Marketing operation that reveals where the blockers to growth lie. In the second phase, we share actionable recommendations based on immediate opportunities, giving you a blueprint for enacting change. Post assessment, Chameleon Collective has the ability to support existing leadership teams to start driving change from within by providing transformational leaders, executional staff, or recruiting top new talent for internal teams.
Whether you’re redefining organizational roles as you evolve or troubleshooting a complex merger or acquisition, we’ll provide the insights that will take you to the next level, along with a roadmap for getting there. And, of course, our transformational leaders will be working alongside you to implement the necessary changes every step of the way.
Meet the team
Chris is a 15-year CMO with deep digital and brand expertise with a proven track record of building high-growth B2B and B2C organizations.
An interim marketing leader with deep expertise in B2B SaaS and e-Commerce who has successfully built and scaled global marketing teams for Shutterstock, JW Player, Movable Ink, and Barnes&Noble.com.
Dan is a marketing leader and passionate brand builder with over 20 years of experience growing organizations through marketing and creating enduring brands in highly competitive markets.
A global marketing leader and brand strategist that innovates and transforms businesses, teams, and culture for brands such as ADT, Vera Bradley, and Western Union.
An interim marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap (now part of AOL), and Waystar.
An interim head of growth marketing with deep expertise in e-Commerce who has successfully driven revenue growth and transformed organizations for companies including Erno Laszlo, John Hardy and Vera Bradley.