CLEAR

CLEAR Sales & Marketing Assessment

Sales & Marketing: Diligence & Assessments

THE JOURNEY TO DRIVE GROWTH STARTS WITH TWO KEY QUESTIONS

1. What business improvements will unlock the most value?

2. What obstacles to success stand in our way?

These two questions are central to the success of any business.

Driving a higher growth rate is fraught with challenges, both in designing the right go-to-market approach and in building the team, tech, and processes to deliver it. To succeed, decision-makers must ditch ineffective strategies, meaningless trend updates, and other general guidance in favor of a specific actionable direction that will move the business forward – quickly and effectively.

THE DIFFERENCE IS CLEAR

CXO-LED EVALUATION AND RECOMMENDATIONS:

Our CLEAR Assessment leverages our expansive team of interim C-suite sales, marketing, and digital leaders to deliver a rapid evaluation that informs clients’ future direction. After this deep-dive diagnosis, our capable team generates a set of recommendations regarding a company’s growth strategy, team, execution capabilities, marketing technology, customer experience, and overarching performance. Our assessment team’s vast hands-on experience as C-level sales and marketing operators gives them the know-how to identify issues and propose actionable changes before putting boots on the ground to drive results.

How we can help you

WE EVALUATE THE SIX KEY DIMENSIONS THAT IMPACT GROWTH

Strategy

  • Customer Strategy
  • Brand Strategy
  • Marketing Strategy
  • Channel Strategy
  • Sales Strategy
  • Technology Strategy

Technology

  • Advertising & Promotion
  • Content & Experience
  • Social & Relationships
  • Commerce & Sales
  • Data
  • Management

Team

  • Leadership
  • Org Structure
  • Recruiting
  • Training & Development
  • Capabilities
  • Culture

Customer Experience

  • Awareness
  • Evaluation
  • Decision
  • Retention
  • Recommendation

Execution

  • Demand & Retention
  • Product Marketing
  • Channel Execution
  • Sales Enablement
  • Content & Campaigns
  • Media

Performance

  • Data & Insights
  • Metrics & Tracking
  • Forecasting
  • Customer Health
  • Operational Excellence

TRANSFORM YOUR BUSINESS

We adapt. We scale. We help grow successful businesses.

Our team pursues a three-phase approach consisting of diagnosis, strategy and planning, and execution. In the first phase, we deliver a scorecard for your entire Sales & Marketing operation that reveals where the blockers to growth lie. In the second phase, we share actionable recommendations based on immediate opportunities, giving you a blueprint for enacting change. Post assessment, Chameleon Collective has the ability to support existing leadership teams to start driving change from within by providing transformational leaders, executional staff, or recruiting top new talent for internal teams.

Whether you’re redefining organizational roles as you evolve or troubleshooting a complex merger or acquisition, we’ll provide the insights that will take you to the next level, along with a roadmap for getting there. And, of course, our transformational leaders will be working alongside you to implement the necessary changes every step of the way.

Recent Business Transformation clients

OUR CLIENTS

Meet the team

FEATURED CHAMELEONS

Chris Moloney
Interim Leader, CMO

Chris is a 15-year CMO with deep digital and brand expertise with a proven track record of building high-growth B2B and B2C organizations.

Miles Williams
Interim B2B CMO

An interim marketing leader with deep expertise in B2B SaaS and e-Commerce who has successfully built and scaled global marketing teams for Shutterstock, JW Player, Movable Ink, and Barnes&Noble.com.

Dan Clifford
Partner

Dan is a marketing leader and passionate brand builder with over 20 years of experience growing organizations through marketing and creating enduring brands in highly competitive markets.

Karen Lithgow
Partner, Brand Strategist & Interim CMO

A global marketing leader and brand strategist that innovates and transforms businesses, teams, and culture for brands such as ADT, Vera Bradley, and Western Union.

Adam Towvim
INTERIM CRO/CMO

An interim marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap (now part of AOL), and Waystar.

Farzana Nasser
Partner, Growth Marketing

An interim head of growth marketing with deep expertise in e-Commerce who has successfully driven revenue growth and transformed organizations for companies including Erno Laszlo, John Hardy and Vera Bradley.