Freddie Laker

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Freddie Laker

Freddie Laker takes an entrepreneurial approach to problem-solving, helping clients transform their businesses through innovation, new technologies, and unconventional thinking. This has been the foundation which Freddie has built effective marketing strategies for both startups and established global brands for over 20 years.

As an interim or fractional digital leader Freddie works with consumer-focused businesses to help defined and execute ambitious digital strategies that span customer experience enhancements and eCommerce.

Freddie has been successful at founding, leading, and growing companies. Freddie has served as a CEO three times, a CMO twice and a VP of Strategy for one of the largest digital marketing agencies in the world, all before founding Chameleon Collective in 2015. During his years within the agency world he lead award-winning campaigns for brands like Coca-Cola, Unilever, Toyota, Diageo, and Powerade.
Since founding Chameleon Collective, a consulting firm that supports CEO’s and investors by providing executive leadership, he has held interim marketing leadership roles at various private equity-backed organizations.

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